Statistics on Instagram and the Massive Growth of the Social Media Giant

Instagram has grown immensely with its new offerings which include  that can be posted much like with Snapchat. Businesses have seen great rewards in Instagram marketing as well with many brands opting to partner with an influencer or use graphic templates to expand the brand’s reach. A billion people use the app on a monthly basis with around 500 million people posting to their daily store regularly. 

The login rate is around 63 percent of users daily with users spending around 30 minutes on the app on an average day. The demographic of Instagram is still the 18 to 34-year-old segment of the population. The numbers are growing for older users as technology becomes more intuitive for those of the older generation that are not tech-savvy. Users post around 95 millions posts per day which is an enormous amount of content being published to the platform daily. 

Businesses see quite a bit more engagement if they rely on photos like in the travel or fashion industry. The influencer marketing industry has exploded as well with large celebrities garnering hundreds of thousands of dollars for a single post. 130 million users click on some form of shopping post monthly which is a huge difference when compared to other social media platforms. Around 7 out of 10 teens believe that Instagram is the best way for a company to reach them. 

Data has also become a huge part of Instagram with likes, comments, and follower engagement all having utmost importance. Social media monitoring technology is developing at rapid rates with the ability to derive actionable strategies from data. Without data, marketers are only guessing at what will provide the best return on the marketing budget spent. 

Instagram will continue to grow and create new offerings to users. Take the time to see how Instagram can help your business or you in a professional capacity.

Fabrizio VanMarcino