Reasons Why Your Business Needs a Mobile App

Mobile applications have long become an important part of our lives. Pretty much all of us spend lots of time daily digging through various apps. That is why it seems natural that more medium and even small-sized companies are looking to capitalize on this rising trend. When a business rolls out a mobile application, it literally takes them to a higher level.

Nevertheless, many people still think that mobile apps along with professional mobile software development services are mostly for those household-name companies or transnational corporations with unlimited budgets. If you still think like that, you might be living in the 00’s. Today, if your brand does not have a mobile application or it is too lackluster, you could be missing out on a huge piece of business. In this article, we have decided to discuss some of the key reasons why your company needs a mobile application.

Why Should Your Business Get a Mobile App?

In the past couple of years, the mobile application industry has witnessed booming growth, with both iOS and Android stores rolling out thousands of new apps each month. Nowadays, about 5.22 billion people in the world own a smartphone and use apps on a regular basis. These individuals check their mobile devices dozens and hundreds of times a day, which is an insane number! Still not convinced? Specially for you we have prepared the list of the most critical reasons why your business needs a mobile application in 2021:

1.   Customer loyalty

Many large players like Apple and Google dedicate a bunch of resources to cultivate/maintain customer loyalty as it is a crucial metric in today’s fast paced world. However, when it comes to loyalty, Starbucks is probably the leading brand in the field. But why is it so important? The answer is simple: it is much easier to retain existing customers than to find new customers. Due to numerous loyalty scheme features, mobile apps are a perfect instrument that allows cultivating customer loyalty as easily and efficiently as never before. Besides, with an app, you can save your users’ time, by, for example, making their purchases a hassle-free experience.

2.   Website integration

Creating a mobile app means that you or your tech partner will not have to monitor several platforms to make sure your customers are presented with relevant information. With an application, your data will be automatically synchronized keeping your audience updated with any recent changes. Of course, this requires hiring an experienced mobile application testing company to ensure flawless experience for your users across all devices.

3.   Additional earning

In-app purchasing, where people can purchase products directly from your app, is definitely a great way of making a profit. At the same time, it also comes with various monetization options, such as in-app ads.

4.   Improved brand recognition

Mobile apps provide an entirely new user experience to customers, helping improve brand image while boosting the promotion of your business.

5.   Stand out from competitors

Google is focused heavily on localization. It tends to recommend services or businesses in the neighborhoods where people live and work. This means that building an app provides a great opportunity to gain leverage over your competitors in the area. The sooner you decide to act, the bigger market share you will get.

6.   Better customer engagement

It does not really matter if you are a healthcare clinic owner or you work in real estate, your customers will need to reach out to you using your contact details to make a booking or appointment. But with a mobile application, it can be made with just a few taps without your intervention within the process. Besides, if you have a messenger built into your application, it will help you keep your customers continuously engaged with your brand.

7.   Ability of working offline

This is probably the most noticeable difference between websites and mobile applications. A website needs a stable internet connection to display a specific page or design elements. In contrast, an app offers basic functionality and content to users even if they are offline. People can write messages, perform certain calculations, and read information or news about your company in offline mode. Any changes they made will apply when they go online.

8.   Better personalization

Today, users prefer a personalized experience when interacting with services, products, or brands. Having an app means being able to offer customized recommendations and updates which will significantly improve conversion rates. For example, a tracking feature allows you to track the location of your users and display geographical-specific content to them.

9.   New marketing channel

With the rise of social networks, the communication gap between customers and companies is smaller than ever before. An app can serve numerous functions providing news feeds, search features, general information about your brand and much more. Furthermore, in-app and push notifications allow you to gain instant access to your customers and build better marketing relationships with them.

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To Wrap It Up

We hope that the information above will help you get a kind of taste for the multiple advantages of having your very own mobile application. Creating an app means being ahead of the curve in adapting to consumer trends, and today might be a good time to consider getting one. But do not forget the importance of professional mobile application testing for better UX and improved conversions.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.