MARKETING CONTENT: THE POTENTIAL OF AN EBOOK TO PUSH NEW LEADS
Remember visiting a cosmetic store web page and being surprised by a 5% discount voucher in return for your email address? Yes, that is Lead Creation. Generating leads is about building contact with prospective buyers. You ask your potential customers for their contact details in return for a favor, most likely a discount voucher or a freebie. Later, you use these leads to market your products and engage with your potential consumers.
Valuable lead creation is as important as the lead itself. Communicating with an audience that is not likely to purchase from you is bound to go in vain. You need to make sure all your correspondence is with people who are your targeted audience. Valuable lead creation is also a direct consequence of the content you are using to create the lead. That means that if your content is qualitative and exclusive, the right consumers are more likely to subscribe to it.
- What are eBooks?
In simpler terms, an eBook is an electronic version of a book. A publication that you can easily read on your mobile device, tablet, or laptop. Today, everything is digitized, which means that people now prefer reading digital books rather than physical ones. It also means that creating books has never been easier before. Today, you can rely on eBook writing software and get one published for your work.
But how are eBooks relevant here in a discussion about lead generation? In this article, we will discuss the usage of eBooks and their potential in creating new leads.
When we discuss marketing tactics, it is easier to assume that eBooks are a dying strategy. That is because some strategists do not know how to reap its benefits fully. Yet this does not mean you can’t use eBooks to capture better leads, convert, and sustain them.
- Do eBooks still work?
If you are wondering that people have started ignoring such selling techniques, you are probably right because people have. But the onus of this does not entirely fall on the efficacy of eBooks. It is somewhat related to the kind of content that gets put forward for the users to consume. To capture leads through free eBooks or email campaigns, you need to up your game by producing top-notch content. It is only then that your audience would have their attention directed towards you. It makes it all the more relevant for the quality content to achieve the target of generating leads.
- Why is content valuable?
It is crucial because how else do you make an eBook look worth it for your customer? Lead generation through an eBook involves enticing people to download a free eBook in return for their point of contact. This point of contact later used to convert the potential consumer into actual sales. Therefore, for this mechanism to work, you need to be sure that the viewer will opt for your offer. And for this to happen, you need to ensure that your eBook gives away more than just random content.
The first thing to keep in mind is the design. It would help if you struck a healthy balance. You should not load your eBook halfway with design and also not wholly ignore the aesthetics and make it look drab. Design is essential because this is the first thing your reader will absorb. The format, layout, and design need to be classy enough to grasp the attention and make the consumer feel that they are looking at exclusive content and not just some random free content.
It is also critical to keep your content focused on what the consumers want. That is what will generate the most leads.
In the following paragraphs, we have listed a few ways to target your audience through eBooks effectively.
In the initial stages of the sales cycle, you will have to target your consumers through recognition. By acceptance, we mean that you need to create awareness amongst the consumers that they need your product. Expecting your consumers to buy your product after seeing an advert is not a wise thing to do.
Marketing is all about creating a need in the customers’ minds and then providing them a solution through your product. For example, you publish an eBook on how to style curly hair because you sell curly hair styling products. This way, you first create the want within the minds of your audience. You show them why they need your product in their lives. And then you offer them the product. Sounds logical, right?
- Getting A List Of Subscribers:
EBooks help build a list of subscribers, which can then convert into sales through email marketing. They can also aid you in developing customer profiles, which can later help market your products.
However, for this, you need top-notch content. For your customers to take out time and fill out their details for you, they will need something of suitable value in return. You will have to produce an eBook that gives out information or knowledge that is not readily available elsewhere. Providing consumers with private information is the correct way of convincing them to subscribe to you.
- Target The Already Aware Customers:
In our first pointer, we talked about how you need to make your customers recognize that they need your product initially. But what about potential consumers who already know what they want but are searching for options?
That is where you use eBooks to push through hardcore information. You may create eBooks that compare your products to another and explain how you offer better. An eBook with detailed testimonials on how your loyal consumers have found you worthwhile is also a compelling idea. With this strategy, you intend to fill in the gap that is already there. The consumer already knows what they want, and you convince them that you are the solution.
Once you have scored a lead and successfully turned it into a sale, the next step is to retain that consumer. Businesses do not aim for one-time purchases. They want loyal customers for life. That is what adds to their goodwill as well and boosts the brand name. Hence, you need to also focus on retaining your leads.
Now that your consumer has purchased from you, it is essential that you up to your game and provide them with something more informative. That is how you will be able to sustain their attention. For example, if you sell hair styling products, you could drop an eBook on some secret tips and tricks of using those products months down the line. Retention is all about holding your consumer’s attention.
Generating leads, converting, and retaining them is not as complicated as it may seem. Undoubtedly, eBooks are an eminent way of creating new leads for your business. However, your core focus should always be on producing top-class content and targeting your consumers at the right time in the proper manner. With these in mind, you can effortlessly create eBooks that can generate numerous new leads for your business.