How Writing More Can Help Your Business Soar to New Heights

For any business owner, working towards business growth is always a main focus. In order to achieve business growth, however, it’s important to proactively plan and map out a solid strategy, first.

One of the most influential, yet most commonly overlooked, aspects of running a business is business writing. But how can writing help build your business, you ask? Writing can do everything from improve the atmosphere at your business to expand your network, and as a business owner and trailblazer, you want to do everything possible to make a big impact on your local economy. Because of this, it’s imperative to get onboard with the business writing trend.

In the office, business writing is key in communicating, but outside the office, it can also be the catalyst that effectively communicates your company’s mission and message. It not only gives your business a presence both online and in hardcopy productions like newspapers, local or national magazines, and other mediums, but it makes your business a more tangible entity. It communicates your company’s message and gathers droves of customers. However, because business writing can be so influential, it’s crucial that the content you present prioritizes quality over quantity.

Today, there are businesses that offer professional writing services to grow your business; however, in order to cut costs, many business owners choose to create content themselves, which often results in ineffective copy. When enlisting the help of an expert copywriter, you don’t have to worry about unflattering typos or unnatural phrasing; it’s all professionally crafted for you, so your company’s message is crisp, clear, and consumer centric. However, for those that love to write, this can be a great business adventure.

Whether you opt for hiring an expert or doing it yourself, if you’re new to business writing, here are a few ways you can utilize “the pen,” so to speak, to help grow your business.

Business Writing Improves Open Office Communication

We all know there are three forms of communication—verbal, nonverbal, and written— and each is a solid fundamental in the office. However, many people seem to forget that business writing is just as important as the other two. While it may be easy to ignore, crafting excellent written communications amongst your employees is just as important as speaking to them face to face.

When many people think of business writing, they usually initially think of something along the lines of web or social media content, but emails and memos are just as important. Good business writing in the office helps keep your entire business running smoothly, which is why it’s important to focus on these little essentials even though clients may never see these internal efforts (but may feel their effects at some point).

Writing work emails and memos is all about clarity. It’s important to make sure every point you make is completely clear and concise, and there are no misunderstandings. After all, tone is completely nonexistent when it comes to words on a screen. While you may be writing something with genuine, positive intentions, if it is misinterpreted, it may prompt “bad blood” in the office, which you want to avoid.

Writing can also improve the overall employee morale in your office by ensuring every policy, update, and protocol is well known by each employee. Keep it simple. This content can be expressed in an employee manual or handbook which is given to every new employee and updates and reminders can be posted on a bulletin board or sent out via email. Everything from drug testing policies to employee lunch outings can be included in these written reminders, which will keep your general office environment happy and well informed.

Business Writing Expands Your Network

So, just how can business writing grow your network? It’s simple: you build connections through written communication.

Many business owners nowadays have turned to online mediums to build connections with others, which has helped them exponentially with business growth by expanding their social network. However, in order to do that, you need to know how to produce quality content.

You can start networking anywhere, from social media platforms like LinkedIn that are dedicated to connecting business-minded people to using emails and digital messaging to build a networking relationship with other professionals you’ve already met. Whatever you choose as your networking route, knowing how to effectively write business content is key to actually procuring and then building that relationship.

It’s important to sound professional when writing, which can prove to be difficult if you don’t have a solid background in business writing. Without the proper training, business writing can often sound dry, clunky, or overly wordy, which can spoil or cloud your well-intended message. Fortunately, there are plenty of online sources that help hundreds of businessmen and businesswomen improve their writing skills, so they can extend their professionalism into their writing.

Business Writing Keeps You and Your Business Actively Engaged

Though many business owners often overlook this simple yet substantial benefit, business writing helps ensure you and your business stay fully connected and engaged. That’s right—you don’t have to run a marathon for your business to stay active. All you need to do is keep it active through the creation of engaging content that clearly communicates your company message.

So, just how does writing keep your business active? It accomplishes this by simply maintaining your presence.

Having an online presence lets others know that you’re staying actively relevant and in-business. Keeping people up to date on your business’s most recent accomplishments and new offerings engages your audience and keeps them interested in your business’s future endeavors.

Consumers don’t want to do business with a company that appears “stagnant” and “out of touch.” So, whether it’s a weekly newsletter, consistently exciting social media content, or simple website updates, business writing keeps your business alive and thriving, both online and in the marketplace.

Adam Torkildson