How to Write LinkedIn Messages That People Want to Read

LinkedIn is a great network of professionals and businesses. However, in order to get the most out of LinkedIn you need to network effectively with your peers. One of the awesome resources that LinkedIn offers its users is the ability to send personalized messages to contacts.

This feature allows users to read and exchange messages which can help a professional land his dream job, a business to get targeted leads, or an entrepreneur to score a great partnership. Regardless which of those your primary goal might be, making sure that your message is curiosity-provoking and highly enticing should be top priority.

Now, what do you need to do guarantee that your recipients will read and reply to your LinkedIn messages?

Here are a few tips on how to write linkedin messages that your recipients want to open and read:

Go for a Killer Subject Line

Writing a killer subject line greatly increases your message’s chances of getting read. If you want you to improve your chances, then you should make your subject line as perfect as possible.
It must not only summarize the whole message but it must hit home with the recipient. For example, if you’re a recruiter, it must address a potential candidate’s desire to be employed with a great company. If you’re a job seeker, it must tackle the company’s need for a great talent such as you.

Make It Personal

This is especially crucial for businesses and entrepreneurs. Basically, what you want is for your recipient to be as invested in your message as possible, so much so that they will immediately send a response. Making it personal doesn’t just mean that you should just use “you,” “your,” and “yours” in your messages; it means doing your research and thoroughly reading the recipient’s profile, taking note of goals, career/business choices, and etc., This way, you can send messages discussing common grounds as well as offering much-needed solutions or propositions to your recipients.

Get to the Point

People don’t like reading long, boring messages. For the sake of time, you will have a three minute window to keep your recipients attention. Within that amount of time, you must have already introduced yourself, shared your reason for sending a message, and proved why sending you a reply will be their best action. Generally, using 150-300 words in your text will put you in a good position.

Beef Up Your Profile

If a recipient is intrigued by your message, it’s highly likely that he or she will drop by your LinkedIn profile. What he or she sees—or not sees for that matter—will decide if you will get a reply or not. with that being said, it’s good to make sure that your profile is complete. Acquiring good connections, joining relevant groups, and getting endorsements are some ways will also be beneficial in making your LinkedIn profile as attractive as possible.

Don’t Forget to Say “Thank You”

Never forget that you are asking for a favor. Always end your message with a simple repetition of the content, a short but nice expression of gratitude, and a little reminder that you will look forward to your recipient’s response.

LinkedIn is definitely a great network for professionals. The 5 tips shared today should get you started with crafting great messages to send to your peers. Happy Networking Peeps!

Annika Bansal

Annika "The Chick Geek" is the founder of Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

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