How To Use Google Analytics As Your Business Advantage

It doesn’t matter now if your business deals online or in person; no one can deny now that online marketing is now one of the critical pieces of everyone’s business strategy. Even if you own a small pizzeria, you can bring in more customers by talking to potential customers on social media sites or trying to make people’s mouth water by showing off your dishes and pies on your website. 

You should learn about online marketing and search engine optimization (SEO). SEO is a set of methods and techniques to make your website popular on search engines and the internet. You may have a clue but don’t know where to start. If that’s the case, you may want to start your online marketing journey on Google Analytics. 

If you have a website, Google Analytics will be your best friend. If you don’t have one yet, you should publish one now. And now that you’re set, here is how to use Google Analytics to give your business the advantages it deserves. 

Know The Trends 

You know very well that most businesses thrive on trends. If the color blue is fashionable this year, most clothing and apparel companies will take advantage of that and release more blue-colored clothes. The same goes for you, but the problem is, how can you know the trends that your company can take advantage of? Simple. Use Google Analytics. 

Google Analytics can provide you with informative graphs and reports that can allow you to know what’s hot and what’s not. And now, these reports have become much more remarkable and better because of the recent Google Analytics 4 (GA4) rollout. If you want to know more about GA4, visit this simple guide to implementing GA4

Let It Do The Work For You 

One of the most significant advantages of using Google Analytics is that it will do all the work for you. Once you set up an account, link your website to it, and leave for a few weeks, you’ll be surprised at how much information it can collect. And the best thing about all this is that it’s all free! 

Identify What’s Working For You 

All the other reasons following this section will be about the information you can collect from Google Analytics. And you must constantly monitor what your dashboard has to say. Primarily, always check your top-performing content or page in it. 

You heard that right; Google does tell its users what its algorithm finds popular. Your role in all of this is that you can use that popular content and use it as a template when it comes to your content. It worked before; it will indeed work again. If it doesn’t, adapt and adjust. 

Get To Know About Bounce Rate 

You may have noticed something wrong as you scroll around the dashboard and reports. Mainly, you’ll spot a few pages that have received many clicks but appear underperforming. The probable reason there would be the bounce rate metric. 

Bounce rate is how many people visit a page; moments after they land, they’ll immediately close the page or leave the site. Unfortunately, it’s a signal that most people who arrive at your site aren’t attracted to or interested in the things you can show. You may want to reconsider revising or editing the pages with the high bounce rates. 

Identify Where Traffic Is Coming From 

After a few weeks, you’ll notice that your site’s getting a lot of hits. A few people will visit your pages; sometimes, they leave comments or interact with the site. While all is good, you would want to know where they’re coming from. Thankfully, Google Analytics has you covered. 

Google Analytics will provide you with the traffic sources going to your site. And if you find that a specific location, say a website or search engine, is passing you all the traffic, you should study how you can capitalize on that, allowing you to extend your site and business’ reach

For example, if the traffic comes from search engine results, you may want to find out which keywords are used to get to you. You should reinforce your social media marketing if traffic comes from social media sites. And if the traffic’s coming from established websites, you may want to request to guest post and put more links going to your site on that established site’s pages. 

Discover Where Your Customers Or Visitors Live 

Location is vital in online marketing and SEO. After all, if you have a pizzeria in California, but most of your site visitors are from New York, entertaining those New Yorkers won’t do you any good. Because of that, use Google Analytics and know if you’re getting the Californians you need for your business to thrive. 


Those are just a few reasons you should start using Google Analytics now. Yes, true; it can be daunting at first. But don’t worry. After a few weeks of reading about SEO, online marketing, and website metrics, you can quickly get up to speed and relish all the advantages Google Analytics offers. 

June McGown