How To Learn Basic SEO

Search engine optimization, or SEO, is a critical aspect of any website. By utilizing certain techniques and strategies, businesses and organizations can help their websites to rank higher in popular search engines like Google or Bing. This not only helps them to reach more potential customers and clients, but it also increases their visibility online and opens up new opportunities for growth. Some key tactics used in SEO include optimizing content with targeted keywords and backlinking to trusted authority sites. 

Additionally, it is important to maintain a strong online presence through social media marketing, email campaigns, and other digital strategies. Overall, SEO is an essential tool for any business looking to succeed in today’s digital landscape. Especially if you’re in a highly competitive category like insurance or crypto you need to up your game. You need to make sure that you’re getting the best crypto SEO for example to come on top.

Why SEO Is So Important

SEO is important because it determines how visible your website is in search engine results pages (SERPs). When people search for something online, they typically start on SERPs. If your site doesn’t rank high up on SERPs, then you’re missing out on potential traffic and customers. It’s estimated that over 70% of web traffic begins with a search engine, so ranking well on SERPs is essential for any business that wants to succeed online.

Not only does SEO help you to reach more people, but it also increases your brand awareness and visibility online. As more people see your website pop up in search results, they’ll become more familiar with your brand. This can eventually lead to increased traffic and conversions as people begin

There are a number of ways to learn basic SEO. You can attend workshops or seminars, read books or articles on the subject, or take an online course.

Seminars and Workshops

One way to learn basic SEO is to attend workshops or seminars. These events typically feature presentations by experts in the field, and they provide attendees with an opportunity to ask questions and get clarification on concepts. You could look for  upcoming workshops in your area by searching online, or you could check with local business organizations to see if they offer any training events.


Another way to learn basic SEO is to read books or articles on the topic. If you’re not sure where to start, try looking up some general resources on search engine optimization. Once you have a basic understanding of the concepts, you can look for more specific information on how to apply them to your website. Additionally, there are many blog posts and other digital resources that can provide helpful insights into the world of SEO.

Some of the best books on SEO are:

The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola

Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin

SEO For Dummies by Peter Kent

Web Marketing All-in-One For Dummies by Bruce Clay

Online Courses

Finally, another way to learn basic SEO is to take an online course. These courses can be found through many different providers, and they typically offer comprehensive instruction on all aspects of search engine optimization. Whether you’re looking for a beginner’s guide or a more advanced program, there’s likely an online course that will fit your needs.

Things that you should look for in a course:

Instructor experience: Make sure the course is taught by someone with significant experience in the field of SEO.

Practical instruction: The course should offer practical, actionable advice that you can apply to your own website.

Up-to-date information: Since SEO is always changing, it’s important to make sure the course material is up to date with the latest trends and best practices.

The ability to ask questions: Choose a course that offers some way to get help from the instructor if you have questions or need clarification.

Some popular online courses on SEO are:

SEO Training Course by Moz

SEO That Works by HubSpot Academy

Advanced SEO Training by DistilledU

SEO Basics by Yoast Academy

Reddit’s /r/SEO subreddit also offers a free online course called “SEO for Beginners.”


Whether you attend a workshop, read a book, or take an online course, learning basic SEO is an important step in helping your business to succeed online. By utilizing the right tactics and strategies, you can improve your website’s ranking in search engine results pages, reach more potential customers, and open up new opportunities for growth.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.