How to Do Mass Messaging on Linkedin?

Linkedin is a popular social media forum for spreading your business network. It lets you engage with more people with similar business interests. As a result, you can easily connect with people and know them about your service and product. Once you are able to make connection requests, you can send messages to hundreds of contacts. Sending messages one by one contracts could be a challenging task.

For that, LinkedIn offers mass messaging features that allow you to send messages to several users at a time. This way, you can inform many people about your product or service at a time instead of just a few clients. Mass messaging on Linkedin can be an unknown word for someone. That’s why here we will present a step-by-step guideline about how to send a mass message on Linkedin.

What Is Mass Messaging on Linkedin?

It is crucial to ensure your marketing efforts arrive at their full expectations, whether the business is small or large. In that case, using LinkedIn is one of the most effective ways to do this. Linkedin is a powerful tool for marketers apart from a popular social media platform.

Among the several features of Linkedin, mass messaging is one of the most useful ones that help to make business marketing easier. It allows you to send multiple messages to your users or contacts instead of one by one. Besides, Linkedin offers linkedin bots that allow sending connection requests, messages, posts. It is more effective than doing it manually and also saves your time.

Why Send Mass Linkedin Messages?   

Although sending messages remains an excellent way to prospect, you should make the processes easier. In that case, mass messaging on LinkedIn positively affects your business.

  • Through mass messaging, you will get advantage from considerable time-saving.
  • It enables you to send a single message to different users on Linkedin with a single click.
  • You can send promotional and advertising messages to several clients at a time.
  • LinkedIn’s mass messaging feature lets you send messages based on different job titles, company names, locations, and other criteria.
  • You can also easily send messages to a specific group of interested clients with mass messaging.     

How to Do Mass Messaging on Linkedin?

Here we have explored two easiest ways to send mass messages on Linkedin. Ensure you are careful when utilizing this option before you start to send a mass message. Using it too often may lead to your message being considered spam. Nobody may want to send their message as spam.

Method 1: Send a Mass Message Using Your Linkedin InMail

In this section, we have shown a simple method to send a mass message using Linkedin. You can easily send out hundreds of first-level connections following just the simple five steps.

  • Launch the LinkedIn app or visit the website on your device using a browser.
  • Login to Linkedin through the required credentials and go to your inbox.
  • When you are in your inbox section, tap on the “Compose Message” option.
  • Enter the names of your 1st level connections to put them on the recipient’s list.
  • Write your desired LinkedIn mass message and click on the send option. 

Method 2: Sending Mass Messages on Linkedin Using the Third-Party Tool

You will find several third-party tools like Octopus CRM for sending a mass message on Linkedin. With this tool, sending mass messages will be simpler and quicker. Here we have outlined how to send mass messaging on Linkedin through Octopus CRM.

Step 1: Transfer Linkedin Contacts

First, you have to transmit your Linkedin contacts to the Octopus CRM. You can do this in two different ways. The first one is selecting the contacts from your network segment. Another way is accessing the Linkedin search segment. After that, you need to filter the first-level connections. Now, transmit them to the messaging campaign in the Octopus CRM.

Step 2: Compose a Massage

Once the contracts are imported, you have to compose a message. At that stage, you can personalize your message by using the buttons in the Octopus CRM, such as names, companies, and job titles. Using these buttons will help to make all the difference to recipients when you send a mass LinkedIn message.

Step 3: Send A Mass Message

Now you have to choose how many contracts you wish to message and click on the Launch option. All the contracts you have chosen will get your composed message. Depending on your chosen options, Octopus CRM will make it completely customized. In order to check whether the message has been sent, simply navigate to messaging on LinkedIn. This will display all the messages you have sent using Octopus CRM.

How Can Mass Messaging Affect Your LinkedIn Presence?

Linkedin is an excellent marketing purposes tool for mass messaging. It lets you send a single message to multiple users at once without sending them individually. But overusing LinkedIn can get you banned. Below we have demonstrated some misusing LinkedIn can affect your brand.

Misusing Mass Marketing May Ban Your Account

It is easy to forget that LinkedIn is an excellent marketing tool along with a social media platform. On this platform, most of the users spend their time for business purposes. Linkedin employs some strict policies, and everyone has to obey these policies carefully. Otherwise, your account may be banned by the LinkedIn authority. For example, using untrustworthy extensions to send mass messages may upset LinkedIn policies.

Poorly Written Cold Message

It is crucial that cold messages are well designed, well constructed, and carefully curated for the recipient. Otherwise, the message will be detrimental rather than helpful. You have to deploy research about your prospect before sending a message.

Bots Aren’t Worth The Risk

Using a variety of automation tools can help eliminate the chance of your account being blocked. So you can use tools such as LinkedIn Sales Navigator, Linkedin InMail, and Linkedin Lead Generation Form. Remember, Linkedin bots may break linkedin rules and can get you banned. For that, you should focus on building your profile organically.

Tips For Mass Messaging On Linkedin

Mass Messaging with Linkedin is a great way to send multiple messages at once. But sometimes, you may do wrong with mass messaging. For that, here we have outlined some effective tips.

Drop The Salesy Tone

Customizing your message by studying different accounts or businesses will assist you in engaging with more people. This way you can encourage them to buy without suggestions. If you send the same scripted message to different recipients, people will assume that you do not devote time to your business personally.

Create A Personalized Template

Mass Messaging on Linkedin will work perfectly if you curate each message. It is known to everyone that messaging copied-pasted is not appreciated on Linkedin. This is because LinkedIn is a space to make real connections. In that case, having a personalized template will help you to customize each message easily.

Show Genuine Interest

Humans are prone to talking about themselves; it’s their nature. So if you steer the conversation towards the recipient instead of yourself, you can have a productive discussion. Remember that sending a generic message to someone’s inbox could be very annoying.


Sending messages on Linkedin one by one could be a challenging job for anyone. And the message is for business purposes; you may have to struggle more. In that case, sending mass messages will be an excellent way to send messages to different people at once.

However, although sending mass messages is an easy task, someone may find it difficult. For that, we have tried to let you know two different ways to do mass messaging on Linkedin. Following any of the methods, you can easily send a mass message to different clients at once.


Dee is a well-respected business journalist with a deep understanding of global financial markets and a talent for uncovering the stories behind the numbers. With over 20 years of experience covering the business beat, Dee is known for his in-depth reporting and analysis of industry trends, as well as his ability to make complex financial concepts understandable to a wide audience.