How Retail Décor Design Can Improve Sales

You could implement a myriad of options and strategies to boost your sales, but if you have a brick-and-mortar retail store, one of the most important strategies for improving your sales is retail décor. Retail décor is synonymous with the best SEO optimization strategies for online stores.

And we’ve all been there. There are stores we’ve skipped because they don’t look that inviting and we’ve also walked into stores that make us never want to leave – the inviting music you find yourself singing along to, the spending visual displays, the mind-blowing décor incorporated into the space, unique fixtures, and genuinely happy and interested assistants. These seemingly little things are what make the difference. Sometimes, these little things make our splurge. So, how do you make customers splurge at your store? Well, work on the décor. 

The truth is that no customer will walk into a drab-looking store when they can find another store with the same items you are selling, especially of the other store has great lighting, great pop of color, great fittings and fixtures and everything else that makes a store stand out. We are visual beings, and unless you are ready to offer close of the store offers too soon, then you may want to invest in your retail store’s décor. You can find a great company to help you with your retail décor here.

Good retail décor draws in customers’ attention

If the décor is that good and inviting, customers will notice. And this is where window shopping comes in. Retail stores feed off window shopping, and that means that the retail store’s décor should have great designs and spaces to encourage window shoppers who are then lured into the store.

Basically, you should never underestimate the power of window shopping, and that means investing in a merchandise that will capture the attention of your shoppers. Most of the time, you only need one attention-grabbing piece.

Honoring the legacy of your space

Elegant and effective retail décor will honor everything about the legacy of that space, while also uniting the architectural aspects of the store, its location, and your brand. A hint of modern aesthetic will, therefore, go a long way in boosting your sales. 

More sales by slowing down customers

We live in a very busy world, and every time a customer walks into a shop, they have tons of other things to get through before the end of the day. While they would have walked into your store to pick one item, great décor will slow down your customers. An increase dwell time in the store often means more sales. All you need to do is to place eye-catching pieces at the entrance display.

Customers Expect It

Blame it on the retail stores that came before you and the new ones setting shop, but today, no customer expects to find mediocre décor in a store they will spend their hard-earned money at.

What to do to pull in more customers

  • Create multi-dimensional displays by adding height, depth, and color 
  • Make the displays interactive 
  • Keep the space tidy/ neat
  • Find a focal point at the display
  • Place the best products at the front-center.
  • Pay attention to the graphics, signs, overall layout and feature areas.
Annika Bansal
 

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.