How Does Abandoned Cart Text Messaging Help?

Cart abandonment emails work by reminding shoppers of their abandoned carts’ contents and encouraging them to return to checkout and complete a purchase. It’s a great strategy, and the same principle may work with SMS messages instead of emails.

Users that have recently quit the platform without making a transaction can be encouraged to return to the web with SMS messages enticing them. Abandoned cart text messaging can drive an immediate response from shoppers, with people more likely to check their phone than their email inbox.

How does Abandoned cart messaging works?

Like cart abandonment text, SMS uses contact info from a website user to deliver them a response a short time after they have given up the prospect of purchasing. Visitors may submit a customized message with relevant product details and a particular URL to connect them to their shopping cart or another page online.

If retailers have a compatible device, then deep links may be used to transfer shoppers for a better shopping experience to the specific smartphone app. To boost consumer satisfaction levels, SMS can also be used for post-purchase messaging.

Using text message automation, the most efficient approach to retrieve abandoned carts is to construct a series of SMS alerts that will occur at a particular time period that you may customize.

How does it help?

Increased smartphone use is a crucial reason behind the success of Cart Abandonment SMS. People carry them everywhere. Even using their smartphones in the bathroom up to 75 per cent.

SMS provides a more immediate way of reconnecting with customers, simply because they are likely to see text messages faster than emails. Moreover, people are already much more willing to make a buy from their mobile. With mobile retail apps and sites optimized for mobile users, buying over mobile doesn’t have to be a struggle.

Mobile now takes a larger share of traffic and sales online than ever before. Data from our 2020 Ecommerce Stats Report shows that mobile accounts for over 60 percent of all retail outlets sales.

Use Photos and GIFs (SMS to MMS):

Customers are better at reacting to visuals than to written content. Seeing a product image that was almost purchased immediately brings customers back into the shopping mindset and helps them better understand what your message is all about.

Personalize your messages:

Generic marketing messages don’t create a positive online customer experience. That is why we suggest you start your text marketing messages by at least mentioning your customer’s first name. Eighty percent of online customers are likely to purchase from a company if it has customized marketing experience.

Use Strong CTA

Making your main value proposition as direct and clear as possible is essential so that recipients can see your exact offer and what they need to do to reap the benefits of it right away.

How’s that helping?

A strong call-to-action is a word or phrase that guides customers to take the necessary action, which leads to your promotion’s main benefit. This is the heart of your reminder text message for customers abandoning their carts and helping you get more clicks on your abandoned checkout URLs.

Cart Abandonment SMS provides a more direct way of reconnecting with visitors who abandon reservations or purchases.

People are happy to use their mobile phones to respond to abandoned cart text messaging. Indeed, some statistics suggest a lot of people are willing to receive more marketing via SMS. While the message goes directly to the mobile screen of the user, it is not intrusive. People may pick whether to address messages or not without needing to waste too much time or energy.

Alex Hamilton