Fostering Customer Satisfaction With Brand Consistency

The largest and most successful companies in the world all understand how important the customer experience is. They are the ones driving revenue with their purchasing, so their complaints and compliments must be heard loud and proud. There are two areas that a business must focus on to make sure that compliments for customers are reigning freely: hyper-personalizing all interactions based on their preferences and maintaining a consistent brand. 

Hyper-personalization uses AI to curate a perfectly-tailored experience for each customer based on their past interactions with a company. Their browsing and purchasing history is the database that is drawn upon to determine what products and advertisements they would most likely be interested in. 90% of customers find this method engaging and have expressed that they are more likely to convert to using a brand. 

Brand consistency is also highly important, because it differentiates a company in the eyes of a customer. This method is all about creating and retaining a similar voice across all business channels, so a customer knows exactly what their favorite business stands for. Without this emphasis on branding, a company will fade into the sea of competitors currently on the market and lose up to 23% of revenue.

How Strong Brand Consistency Drives Brand Success
Source: BrandGuard

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.