Essential Steps to setting up a Successful Online Retail Business

Selling products via the internet has truly never been easier than it is today. With increasingly more consumers taking their business online and away from the high street, it only makes sense that retail environment across the web has carried on expanding to meet the increased demand.

That said, however, starting up off your own back isn’t as easy as it seems. Even with the perfect product, brilliant brand name and a detailed business plan in place, standing out from the crowd is much easier said than done. Moving away from existing e-commerce platforms such as eBay, Amazon and Etsy is a good start, giving you more control and independence over your business, but that is where the hard work begins.

Regardless of what you’re selling – be it jewellery, clothing or handmade wooden toys – without making some basic business considerations, your products may never get the attention they deserve. By following the tips below, however, we hope we can help in increasing your chances of making your business a success.

Build an e-commerce website worthy of your products

If you’re going to truly make a go of it alone, you need a website that looks and functions in the most professional manner possible. With plenty of affordable e-commerce platforms online that make designing and publishing your own web page as simple as possible, there’s no excuse for having a bloated, unusable web presence anymore – especially since it could be costing you customers.

Make sure you’ve secured your own unique URL in line with your brand name and identity, and get the highest quality images and video of your products to share possible. Ensure your layout is clean and uncluttered, with an emphasis on the shopping cart and order forms, as the last place you want to lose a potential sale is while they’re to pay.

There’s nothing stopping you still using the major online retailers as a source of revenue on the side, but to maximise the chances of your business taking off, investing in your own unique website is the best possible first step, especially if you’ve got the relevant social media traffic to help market yourself and drum up your own organic interest.

Use a reliable courier service

There’s no point going through all that hassle of building a business and creating your own dedicated online platform if your customers can’t trust their purchases are going to get to them in a safe and timely manner.

While using the Royal Mail is fine initially, part of growing your company is about thinking on a bigger scale, and by identifying and hiring a courier service to manage all of your deliveries, you not only seem like a more professional outfit to those you’re doing business with, but you’re making your business far more efficient and trustworthy as a result.

While it does cost to arrange a service of that nature, it’s always worthwhile investing in your own business, especially if the net result is going to be a better satisfied repeat custom, an increase in reputation and, hopefully, a rise in your client base and profit.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.