Digital Marketing Tricks to Jumpstart Your Business

Starting a business is a challenging yet rewarding endeavor. And in this day and age, you need a great digital marketing strategy to ensure your startup keeps up, much less thrive. So while you’re still in the planning stage, consider finding ways to integrate digital marketing in your future business.

Are there digital marketing tricks that can help jumpstart my business, you might be wondering? We’re glad you asked! Below are a few tried and tested tactics that will optimize your startup’s digital presence. Let’s dive in!

Get Seen By Google

Search engines like Google can help your business out in at least two ways. First, it helps you gain information that will enable your startup to gain an edge over its competition. Second and more important, it helps your business gain people’s attention, potentially turning them into customers and increasing your sales in the process.

So if you want to jumpstart your business with a bang, you need to make sure it has an SEO-friendly website. You can either do the optimization in-house, or you can hire stalwart companies like Reach Digital. Just make sure your pages are configured in such a way that Google, Yahoo, or other search engines can easily crawl through them. That way, people browsing the internet can immediately see your website.

Create a Referral Program

One of the challenges new businesses face is building a following. After all, the more people are aware of your startup, the higher its chances of getting sales. Luckily, digital marketing can help you develop a decent following fairly quickly. One of the ways it does that is by making and launching a referral program.

Referral programs allow you to build a following quickly since your customers are promoting your brand for you. This is critical since up to 92% of people trust personal recommendations more than any other type of advertisement. Plus, tools like Ambassador are available to help you deal with the more difficult details of the referral program you’re planning to launch.

Building a referral program may seem like a simple digital marketing trick, but it’s highly effective. The best part is, it’s not a widely used one. That means only a handful of your rivals are probably relying on referral marketing.

Build a Robust Social Media Presence

Another way to build a large following for your business is by establishing a decent social media presence. By making yourself visible on major social media channels, you’ll reach out to the people who hang around there. Among its potential benefits include:

  • Attracting more customers, gaining their feedback, and cultivating customer loyalty
  • Increasing your market reach significantly, and giving you an international online presence
  • Increasing your business’ revenue by establishing customer networks and advertising
  • Improving traffic to your website due to your social media handles having links to it
  • Gaining new ideas that will improve how you do business as well as gain an edge over your competitors

So if you haven’t yet, better include social media marketing in your business planning. Open accounts on the most popular platforms, especially Facebook, Twitter, Instagram, and TikTok. By having a robust presence in those sites, you’ll easily put your startup on the map.

Create Livestream Content

Speaking of social media, a great way to get your audience’s attention there is by live streaming. Believe it or not, up to 80% of people prefer viewing live videos rather than reading written posts. By creating a steady stream of quality live videos for your target audience, you’ll have a dynamic and intimate way to connect with them, thereby gaining support for your brand.

Keep in mind that succeeding in live streaming doesn’t happen overnight. By refining your craft as you go song, you’ll eventually improve the quality of your live content. Another practical tip to remember is to open each video with the takeaway. Let your audience know what they’ll get from the video at the get-go. That way, you’ll keep them engaged as the videos play.

Invest in Great Digital Marketing Tools

Goof digital marketing tools won’t just help you flawlessly execute a digital marketing strategy; it will also enable you to outperform your competition. So before opening a shop, best make sure your business is armed to the teeth with the best digital marketing tools out there.

Now with many digital marketing tools being promoted nowadays, finding the right ones might get a bit challenging. So to make your search much easier, here are some of the best tools to get started:

  • Ahrefs

Provides a large backlink checking solution, gives detailed information on your competitors’ search traffic, and offers insights on what kind of content generates income.

  • Google Analytics

Offers various web analytics services and tools, as well as gives detailed statistics you can use for SEO and marketing purposes.

  • GMass

Enables you to execute automated email marketing campaigns via Gmail, as well as provides advanced analytics, increased lead generation, full campaign customization, and more.

  • Slack

Gives you an instant messaging platform that allows easy and quick communication with your teammates. Channels created can be public, private, shared, or multi-workspace.

  • Trello

Allows you to keep your projects organized, and encourages better communication and collaboration within your team.

Bonus: Host Interesting Virtual Events

With mass gatherings still out of the question due to the pandemic, there are no conferences or events where you can promote your new business. So best host your own online!

Cost-effective yet powerful, virtual events can help you connect with your target audience even during the COVID situation. Yes, hosting one takes time and effort. But the end results are well worth it.

Some tips to help you succeed in hosting a virtual event include:

  • Creating content that can spark your target audience’s interest.
  • Making your audience feel involved by asking for their comments and feedback.
  • Looking directly at the camera to make people feel like you’re making eye contact with them.
  • Investing time to promote the virtual event.

Bottom Line

By knowing a few digital marketing tricks, you’ll enable your planned business to rise to great heights. So before starting operations, best arm yourself with a few tried and tested tactics first, especially the ones discussed above.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.