Business Insider: How To Create A Brand

Starting a business is easy, but making the same business successful takes perseverance and hard work. One must create a brand in order to be successful and become a household name. When you have a brand, people trust you. That is why creating a business brand is so important. Think of all the big businesses you can name and see they have created a brand for themselves. People will always compare your business with other more prominent ones before purchasing. So, continue reading this article to learn practical tips that will help you form a business brand. 

The Logo: When you hear the names Facebook, Instagram, KFC, and Wall-Mart, what picture pops in your mind? The answers may vary, but you get a mental image of their logos. The logo is crucial for a business’s success. Without an instantly recognizable logo, you cannot build a brand value. 

  • Hire artists and designers to create a logo that is easy on the eye and interesting to look at. 
  • Have the same logo as the company’s profile picture on all social media accounts. 
  • Employ efficient employees to run and manage the social media platforms. You can get organic traffic for your business just by being active on social media alone. 

Aggressive Marketing: If you are unsure of your marketing style, talk to a professional who can guide you and make a marketing campaign for you. You should take advantage of modern advertising methods and reach more audiences. There are so many new and exciting ways one can advertise his company to the public. 

  • Select your target audience and make an advertisement suited to that demographic. For example, if you have a company that sells wigs for women, you may want to target black women as your audience. So, advertising on TV might be a good idea to reach more and more black people. You may pick TV channels and shows that black people watch to get more clients. 
  • Putting an advertisement on the TV will definitely help create a brand. For example, when one watches cable TV advertising, he is likely to trust the brand more than if he only watched the advertisement on social media. There are many benefits of putting an advert on TV. 

Select Customer Type: Some companies want to make more and more sales, so they reduce the price of their products and lower the profit margin to get more customers. While some other brands do the opposite. These are luxury brands that do not compromise profit. Luxury companies build their brand by being expensive and unreachable by the common standard. Think about it, can a poor person go and buy a Birkin handbag? The answer is a plain no. This unattainability gives brands like Gucci, Chanel, and Versace their brand value. If common people could purchase Dior for every occasion, the brand value would decrease quickly. 

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.