Brand Visibility: Why a Business Number is Essential for Branding
If you’re starting a business with a small budget, you might be underestimating the importance of a business number. You might be tempted to save money by not using a business number service, or you may be confused about where to find one.
If that sounds like you, you’re in the right place. That’s because in this article, we’ll discuss why a business number is essential for branding, what are some of the other benefits of a business number, and how to easily get one. Let’s begin!
What is a business phone number?
A business phone number is a unique telephone number that is assigned to a specific business. This number can be used by customers to contact the business, and it can also be used by the business to promote itself. It’s a simple way to increase brand visibility — let’s discuss how.
Why is a business number important for branding?
There are several reasons why a business number is important for branding.
First, a business number can help you create a professional image for your business. That’s because when customers see a business number, they will automatically assume that your business is professional and established.
Another reason why a business number is important for branding is that it can help you to stand out from your competitors. If all of your competitors are using personal phone numbers, a business number will make you look more professional and credible.
Then, a business number can also help you to track your marketing campaigns. When you use a business number for your marketing campaigns, you’ll be able to track how many calls you receive from each campaign. This information can be extremely valuable in assessing the effectiveness of your marketing efforts.
Finally, a business number can become an integral part of your business identity if you’re able to get a memorable and catchy phone number. For example, the well-known “1-800-GOT-JUNK?” is a memorable and catchy phone number that has become synonymous with the brand.
Of course, a good branding strategy is not only about getting a business number. So here are 13 straightforward ways to improve your branding strategy.
What are some of the other benefits of a business number?
In addition to the branding benefits that we discussed above, there are several other benefits of using a business number.
First, a business number can help increase customer satisfaction. That’s because customers will appreciate being able to reach a live person when they call your business.
They won’t have to waste their time leaving voicemails or waiting for a call back. This means they will be able to voice their concerns and have them addressed in a timely manner. This, in turn, will make it more likely that potential customers convert into buyers, and existing customers convert into repeat buyers.
Another benefit of a business number is that it can help increase sales. That’s because when customers are able to reach a live person, they’re more likely to make a purchase.
Business numbers also allow easy integration into VoIP or cloud based business phone systems, so you can leverage the power of cloud computing to differentiate yourself from the competition.
A business number can also increase the effectiveness of your marketing campaigns. If you don’t have a number, you’ll have to leave your email address or website URL in your marketing materials.
While this will still result in customers being able to reach you, it’s not as effective as or as convenient as having a dedicated business number.
Customers are more likely to take the time to call a phone number than they are to visit a website or send an email. This means you’re more likely to get your message across and generate leads with a business number.
Finally, a business number can help you keep your personal and private lives separate. If you use your personal phone number for business, you may start to receive calls at all hours of the day and night.
This can be extremely disruptive and make it difficult to maintain a healthy work-life balance.
However, if you use a business number, you can set up separate voicemail boxes and even hire a receptionist to screen your calls.
This will allow you to take business calls only during business hours and maintain a healthy work-life balance.
How to get a business number?
The most convenient way to get a business number is to sign up for a VoIP service. VoIP — or Voice over Internet Protocol — is a type of phone service that uses the internet instead of traditional phone lines.
This means you can get a business number without having to install any new phone lines. All you need is a high-speed internet connection and a VoIP adapter, and you’re good to go.
There are several VoIP providers to choose from, so be sure to do your research before signing up for a service. Once you’ve found a VoIP provider that meets your needs, you can sign up for service and choose your business number.
You can usually select a local or toll-free number, and you may even be able to choose a vanity number. A vanity number is a phone number that’s easy to remember, such as “1-800-GOT-JUNK?”
Final words
A business number is an essential tool for branding and marketing your business. It can also help increase customer satisfaction, sales, and the effectiveness of your marketing campaigns.
If you don’t already have a business number, we recommend signing up for a VoIP service. VoIP is a type of phone service that uses the internet, so you can get a business number without having to install any new phone lines.
