Brand Awareness: What is it and Why is Important

There is increasing evidence that increasing brand awareness is the key to success for many businesses. A strong, recognizable brand will help you stand out from your competitors and give customers a reason to choose you over them. But this isn’t always easy- there are several obstacles in the way of increasing brand awareness that every business must overcome if they want their company’s name to continue to be recognised by consumers everywhere.

This article will discuss why increasing your company’s visibility through branding campaigns is important, how successful brands have succeeded at making themselves recognisable around the world,  what dangers await those who ignore building their own personal brand, and some tips on getting started.

The Importance of Brand Awareness

 A strong brand will also help you stand out from your competitors and become a recognisable name in the industry increasing sales even further! Brand awareness is important because it creates trust in consumers who are looking for reliable companies with good products and services that will benefit their lives or businesses. If you want your business name to continue increasing in recognition over time, then building up company visibility is the first step!

A survey conducted by the Centre for Brand Analysis found that companies with visible brands had more success at growing their customer base than those without them. Over half of respondents said they were likely to buy from a company if it was well-known to them, while only 20% said they were willing to buy from a new brand.

By increasing your company’s visibility, you can increase its image as a successful and trustworthy company to consumers everywhere. This will ultimately lead to more sales for the business because people know that they are buying from a company that is trusted by others.

How to Achieve Brand Awareness: Success Stories of Famous Brands

Successful brands know that increasing company awareness and visibility is key to success, and they’ve done everything in their power to ensure it happens. Here’s a few examples of how famous companies have built up brand recognition over time:

Coca-Cola 

one of the most well-known brands in history, Coca-Cola has ad campaigns that have been increasing brand awareness for over 100 years. They’ve created a popular culture icon by pushing their product on consumers with catchy songs and jingles.

McDonald’s 

McDonalds is another example of how increasing company visibility can be used to gain more customers. Their golden arches logo has appeared in popular culture and movies throughout the years, increasing brand recognition everywhere it goes!

Apple 

Apple is a company that’s been increasing brand awareness for decades by focusing on product quality and innovation. From the very beginning they’ve focused on giving customers what they want- aesthetically pleasing products with powerful technology inside. This is a company that knows quality sells!

How to Increase Your Own Company’s Awareness in the Market

There are several ways to increase visibility of your brand. The most common way is to create a strong social media presence. Social media has become an important tool for businesses to promote their products and services. The ability of social media platforms, such as Facebook or Twitter, allows consumers the opportunity to share reviews about brands with friends instantly. 

By increasing your company’s visibility, you can increase its image as a successful and trustworthy company to consumers everywhere. This will ultimately lead to more sales for the business because people know that they are buying from a company that is trusted by others. A strong brand will also help you stand out from your competitors and become a recognizable name in the industry increasing sales even further!

Tips on increasing brand recognition:

  • Offer a Unique Product or Service – increasing brand awareness starts with having a great product that’s different from the competition. This will be what sets you apart and gives customers a reason to choose your company over others in your field.
  • Be Consistent – when increasing business visibility, it’s important to have a consistent message across all forms of media so consumers understand what your brand is about and what it offers.
  • Buy into the power of bloggers- There are about 70 million posts published on wordpress each month according to recent blogging statistics. It would be silly not to use this massive information stream for advertising!
  • Be Patient – increasing company awareness takes time, especially if you’re new to the market or trying to enter an established field with well-known brands as competition. Building up recognition for a new business can take years!
  • Be Creative – increasing company visibility requires creative marketing strategies that will stand out from the crowd and give you an advantage over the competition.
  • Bring “Buzz to your Business” through distributed media releases!
  • You can host events where you give away free samples of your product, which will attract consumers who want to try it for themselves! Another great idea is hosting giveaways for customers that purchase from your store. For some ideas on promoting your business through giveaways, check out this article on unique promotional product giveaway ideas.

With increasing demand for products that have a strong, recognisable brand comes increasing challenges in business. Businesses need to be creative and patient when increasing their personal visibility with consumers so they can build trust and encourage repeat customers!

Adam Hansen