Adam Hansen

Author Archives: Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.

How Small Businesses Can Leverage Podcasting for Growth

In the realm of digital marketing, small businesses constantly seek innovative channels to reach their target audience effectively. One medium that has shown exponential growth and promise in recent years is podcasting. Whether you’re considering starting a podcast or sponsoring one, there are myriad opportunities for small businesses to capitalize on this platform. Companies such […]

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How will the Cost-of-living Crisis Affect Businesses?

It is impossible to overlook the current cost-of-living catastrophe. We are continuously reminded of it by looking at the news, our energy bills, and our shopping lists, if we are unfortunate enough to be impacted by price increases. As prices and inflation climb, smashing records and creating people from all walks of life are hurting. So, […]

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How Small Businesses Can Boost Their Presence Through Podcasting

In the digital age, visibility is paramount for small businesses looking to expand their audience reach and solidify their presence in the marketplace. Traditional advertising methods, while effective to some extent, often come with hefty price tags that may be out of reach for budding entrepreneurs. Enter podcasting—a cost-effective, engaging, and impactful avenue for small […]

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Sustainability and Business Formation: How to set up an Eco-Friendly Company

Modern consumers are increasingly drawn to sustainable companies. They want products created from sustainable materials. Also, workers want to work for ethical businesses. Even investors are jumping on the bandwagon, filling their portfolios with businesses that adhere to environmental, governance and social principles. Apart from being a hot-button problem, many eco-friendly initiatives also help companies […]

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Wendi Costlow: A Modern Marketing Approach

In today’s digital age, the field of marketing, especially within the financial sector, continually sees shifts and changes. Wendi Costlow is a recognized professional within this arena, particularly in marketing for community and regional banks. She adeptly combines traditional marketing principles with the opportunities presented by modern technologies.Costlow’s approach to marketing, grounded in fundamentals yet […]

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AI and its Uses in Business

AI is a growing field, and nearly 63% predict AI investment to increase over the next three years. Because of this large growth, it is important to have a firm understanding of what AI is. By definition, it is the ability of a computer/ machine to learn from previous experiences like written prompts or math […]

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Exploring the Crypto Market Making Strategy

Crypto market making is not just about placing buy and sell orders on an exchange. It’s an intricate dance of algorithms, risk management, and a deep understanding of market dynamics. In this article, we delve into the core of the crypto market making strategy. At the heart of market making lies the concept of the […]

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