7 ways to get your blogger outreach back on track
The definition of marketing has not been
limited to just sales as it was once before. Today it is one term which has
many meanings which briefly includes the strategies of driving traffic,
engaging audiences, boosting your SEO, developing relationships with new
customers, strengthening the relationship with old customers, creating
opportunities, and of course, connecting people to your brand. You do all of
this to establish yourself as an industry leader. In simpler words, you do all
of this for more exposure.
And well, there’s no comparison of a
stellar blogging outreach campaign if you are aiming at exposure!
Irrespective of your scale of operation,
blogging outreach campaigns can do wonders for your organization and you know
that. That is the reason why we have enlisted a few pointers to keep you ahead
of this game.
1.
Follow a Routine
You must have definitely heard someone
say this once in your lifetime. But what’s the harm in repeating good things? A
defined routine for your entire day can help you achieve success even in the
minuscule tasks – say, for instance, a diet for weight loss. So, for every
blogger outreach campaign you partake, sit down with your team and decide on the
tasks you need to do, for instance, reach out to well-recognized bloggers, send
them itches and so on. This will help you gauge more efficiency with less time
consumption. If this is getting too much, consider a project management tool
for scheduling the tasks.
2.
Research, research, and research
Believe me, good research is half the
work done. Before you plan any step ahead with your blogger outreach campaign
you must be crystal clear about some of the aspects say, the product that you
want to market, what problem does it solve, and most importantly, the audience
that you wish to target. A competition research will give you the desired edge
you are looking for. You can also look into the blogs/forums/magazines your
audience is interested in, the kind of content that attracts them the most,
etc. The goal is to find material to alleviate your program. Ahrefs can prove
to be the most useful here.
3.
Your organization skills must be on
point
Organization skills are imperial in
management, so is it in blogger outreach. But it is slightly different. Your blogger outreach program is composed of a few
important but tedious jobs for instance research, writing emails, finding guest
post titles and so on. So, if your work composition falls, the entire campaign
cripples. If you take up one entire task for the whole day all on your
shoulders, you are bound to lose concentration. Here’s what you can do about it
– mix it up! Yes, break the monotonous routine with some other tasks. It will
keep you interested alongside not allow the quality-drop in your performance.
4.
Set rules and discuss it with your
team
A blogger outreach campaign is a
short-term campaign. It is long enough for your teammates to lose track if you
don’t have a particular goal in mind. Before the email starts rolling out,
decide on some common terms – like, what kind of sites do you wish to target,
what metrics will qualify them to your post, how many guest posts will you let
out every month and so on. Make sure your entire team is familiar with these
rules to avoid any confusion in the way ahead.
5.
Don’t work alone
Apart from the freelancers and a remote
team, if you are in an office – don’t isolate yourself to work. Instead,
interact, communicate, and brainstorm. Digital campaigns like blogging outreach
are all about creativity and constant interaction with your coworkers will help
you gauge new out-of-the-box ideas. Your conversations need not be restricted
to just work, sometimes initiate a casual conversation about food or Netflix
also – it will help your teammates develop trust and belongingness. You are all
in this together working towards the same goal, so keep them in the loop at all
times.
6. Let your creative side unfold
Today, everyone is conducting intensive blogger outreach programs. So,
what sets you apart? This question will give you an answer – why will
the editors chose your content to (re)publish over your competitors? If
you have an answer to this, there’s no looking back. And if you don’t,
think outside of the box, give them something that has never been done
before, something that sets you apart from all the other mails that the
editor must be receiving every day. Don’t restrict your creative side
and see the magic unravel. Include GIfs, interesting quizzes,
infographics, or quote posters in your mail copies. Not everyone is
doing this and you can take advantage of it. Canva can be a great tool to help you play with your creative spirit.
7.
Use the best of tools
In today’s era of digitalization, you
have a list of new tools out there to help you with practically everything. So,
pick the best blogging outreach tool and get to work prepared to fight the
toughest in the field. Keep yourself updated with the launch of the new tools,
even if it costs an additional penny. I promise, if put-to-use correctly, every
penny spent will reap you a higher RoI. Again the list of tools is endless but
Buzzsumo remains the constant winner in every list of blogger outreach tools.
Like other things in life, your effort and hard work
are directly proportional to your results. So keep working hard, the results
are making its way to you.
