7 Tips on Building an Online Advertising Strategy for Dentists

Do you own or manage a dentistry office? If so, then you understand the importance of attracting new patients.

Every small business needs a constant stream of new customers, and a dentistry office is no different. That’s because you can never make the mistake of relying on current patients to keep you profitable. 

Marketing is a challenging aspect of running a successful small business, thus you need all the help you can get.

This article takes a look at an effective online advertising strategy that can help take your flow on new patients to the next level. Keep reading to discover insight into how techniques such as social media marketing can make a huge difference when it comes to your bottom line. 

1. Identify Your Target Audience

When it comes to marketing, nothing is more important than understanding the type of customer you’re trying to reach. After all, it doesn’t do any good to invest in reaching everyone on the planet if only a small portion of them will be interested in what you’re offering.

It’s crucial to identify your target audience so that you can tailor your message for them and develop a strategy for inspiring them to take action.

2. Maximize SEO

Online search has changed the way people discover the products and services they want or need. This includes healthcare needs such as finding a local doctor, lawyer, or dentist.

Search Engine Optimization, or SEO, is a tool you can use to focus on specific keywords to help drive traffic to your online presence. 

The key is to work with a skilled SEO company. They will have the experience needed to determine the right keywords to help patients find you as quickly and easily.

Check out how The Hoth can help generate dental leads.

3. Build Your Email List

Email might seem very old school, and yet it remains one of the most effective ways to generate new business. 

The key is to focus on building your email of current clients and other resources so that you can reach out to them directly with email blasts containing offers such as discounts for new patient referrals and seasonal promotions.

4. Invest in a Dynamic Website

You also need a quality web presence. There’s simply no excuse for not investing in a mobile-friendly website that looks clean and professional, is easy to navigate, and offers clients quality content.

5. Take Full Advantage of Social Media

It’s no secret that social media is one of the most powerful marketing tools ever created. 

Hire a professional social media company to maximize engagement with the general public. After all, the most popular social media platforms provide access to billions of users around, enabling you to engage with them in real-time and providing exposure to everything that your dental office has to offer.

6. Encourage Patient Reviews

Never be afraid to ask current patients to leave online reviews. This type of feedback provides valuable social credibility for your dental practice.

7. Make Every Dollar Count

Your marketing is limited. So don’t waste it on a strategy that won’t create results. Be smart, start small, and be willing to experiment. 

A Guide to the Best Online Advertising Strategy for Your Dentistry Office

Marketing for a small business is never easy. Fortunately, these tips for a strong online advertising strategy will help reach more new dental patients than you ever imagined possible. 

Keep scrolling to discover more great small business tips and advice on our blog.

Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.