6 Creative Talents that are on High Demand in the Digital Age

The digital age has changed the way we do everything. We communicate, shop, and buy products online. 

Businesses are branching out to reach more customers by expanding their social media presence and optimizing websites for search engines. These changes require creative talents and digital marketing experts that are in high demand in this era of technology-driven life. People that can attract visitors with graphics, create content that engages, and generate leads for the business. 

The rise of digital has created an entirely new job market. Already, there are a number of jobs online that require specific skills and talents to execute them properly. A new kind of workforce is being built with these skills, one that has more creative freedom than ever before because it doesn’t have physical limitations like brick-and-mortar businesses do.

The web has given people with creative minds an outlet for their passions. Whether they’re designers, developers, writers, or social media experts – the digital age is calling out to them and giving them a place to shine. Today’s companies are looking for staff who can help create beautiful websites, videos, or apps, write SEO-friendly content that will rank higher on search engines and bring more customers. We are having a deeper look into 6 of these creative talents:

1. Graphic Designers

One type that is in high demand is the graphic designer to create good-looking content that will make an impact. Businesses and organizations are looking for designers who can create a compelling design that attracts attention to their products or services and leaves the customer wanting more. This is the creative part of the online business that provides the fuel it needs to grow.

It has never been more important for companies and organizations to develop a strong online presence in order to engage with customers or current clients on social media platforms, web pages, and apps. Designers who can create graphics, logos, and branding are essential because these visuals attract more customers and the looks are key to it.

2. Web Developers & Programming

Even the best-looking content would not succeed without web developers and programmers. These people are the ones who code, create websites, apps, and other digital media to be distributed online. There is a lot of demand for these professionals because the online world is growing and becoming the backbone of the world economy.

Web developers and programmers are also critical for business owners to have a presence online to engage with customers or current clients. They are needed to create websites that make use of responsive design. This is a type of website where it will adjust according to the device used on various screen sizes like mobile phones or tablets. Also, apps are replacing websites and programs more and more, so companies need to keep up with the demand and are looking for creative minds to develop apps.

3. Content Writers 

No online presence without content and content is king.

Content writers are an essential part of any company that has a blog and needs content written for it. They can write about anything from the latest fashion trends, new technologies or even help you with SEO strategy so people will find that website when they search on Google. Content writing is one of those skills in high demand because every company needs content to be published online to stay up to date and generate more customers. They often work hand in hand with SEO teams and social media experts.

4. Social Media Experts

The Digital Age has come to life through social media like Facebook, Twitter, or Instagram. The world is now a tap away and you can be connected to anyone anywhere. The internet has changed the way we communicate, socialize, buy products and services, etc. Social Media is more than communicating with friends, it is a place for business and the biggest platform to interact with potential clients, employers, and employees. (https://www.nytimes.com/guides/business/social-media-for-career-and-business) Social Media Experts are experts in creative marketing strategies and communicating and know how to put them in place and interact online. They need to have an understanding of trends on social media platforms as well as how design can tie into marketing strategies that work online.

5. SEO Marketers 

SEO (search engine optimization) marketers are tasked with increasing the visibility of a company’s website and its products or services in search engines such as Google, Yahoo, Bing, etc. 

They do this by making sure that content on the site is optimized for web crawlers to index them correctly. SEO Marketers are on the constant hunt for new and innovative ways to stay ahead of Google. 

They have an in-depth knowledge of how search engines work, so they know exactly what keywords need to be included for their page or websites ranking higher than others. SEOs help businesses rank well, which is essential in the digital age.

6. Video Editors

Video editors have an important job in the digital world. They use software to create and edit videos, as well as add effects that can be seen on television or online. Video editing is essential for any business looking to advertise its product/service through video marketing. 

In the marketing world, good video advertising is key to success. Video editors can also specialize in a niche like live-action or animation, allowing them to become experts at their craft.

The Digital World Now

So the Digital Age has created a lot of new opportunities for creative talents to invent themself and become highly demanded employees.

Digital marketing has many aspects and takes a lot of skill – it requires creative talents like graphic design for websites and logos, web development who can design the interface as well as programming languages like HTML or JavaScript, SEO friendly content writing and creating, social media experts who can handle a company’s profile in the digital world, video editors for the visual advertising as well as SEO marketers who can help increase traffic to their website. 

Creative minds can act out in new forms because of the digital world we live in. Every day new start-ups emerge and are looking for staff or older companies try to invent themself new and innovative ways to stay successful. The internet has become an essential need in the modern world and is offering unlimited opportunities.

In the digital world, it’s all about innovation. Companies need to stay ahead of their competition by finding new and innovative ways to survive in this ever-changing market – so they’re on the lookout for creative people who can help them do just that.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.