5 Tips For Creating Quality Instagram Content
You are unlikely to read every word of this article, statistically speaking. Instead, you’ll probably scan through the content for a few seconds before checking Instagram, email, or text messages. The average internet user’s attention span is now 8 seconds.
So, how can Instagram marketers develop high-quality content that will interest their target audience? Understanding your audience, measuring their behaviour, and coming up with new ways to serve their preferences by generating original and varied content are the keys to success.
Our attention spans are short in general, but they are considerably shorter while we are scrolling through social media. We engage with social media platforms on a second-by-second basis, as Nir Eyal explains in his book Hooked: How to Build Habit-Forming Products. Here’s how to make content that will captivate your audience, even if they have short attention spans.
#1 AWARE OF YOUR AUDIENCE.
You won’t be able to develop captivating and high-quality Instagram content until you properly understand your audience. Begin by conducting interviews with people of your target market. Learn how they use Instagram, whose profiles they follow often, and what they hope to achieve by using the social media network.
After that, you’ll want to conduct interviews with people of your target audience about your product or service. What factors do they consider when looking for a similar offering? What method do you prefer to use to purchase this product or service? What are the most enticing value propositions for this demographic? It will be lot easier for you and your team to develop appealing content now that you have this knowledge.
#2 MEASURE THE EFFECTIVENESS OF YOUR WORK.
Measuring what material resonates and does not resonate with the target audience is the quickest way to create captivating content. You can track crucial data like follower engagement, follower growth, and hashtag success, among other things, with the best Instagram analytics tool like SocialFox.
SocialFox tells you when it’s best to upload material so that you can reach the most people. This data point alone can improve content performance without requiring you to change the type of material you publish.
#3 WRITE AN ATTRACTIVE INSTAGRAM CAPTION.
Instagram captions aren’t the place to cram hashtags in the hopes of gaining more followers. Captions, on the other hand, should be used to convey a captivating and complementary storey that supports your brand’s overall purpose. It will take some trial and error to come up with an engaging caption. If you can detect patterns relating to alternative caption styles and post interaction or reach, monitoring Instagram statistics can also assist you enhance your captions.
While extensive captions aren’t required, you should make sure to write something worth reading and that contributes to the progression of your content storey.
#4 TRY STORIES ON INSTAGRAM.
Instagram Stories is one of the platform’s most popular features. Stories has grown in popularity to the point where it currently has more users than Snapchat. Regular Instagram Stories are a good idea, especially if your target audience is in their teens and twenties.
Instagram Stories with good content often feature behind-the-scenes content that gives followers access to parts of your brand they wouldn’t otherwise see.
#5 AMPLIFY IMPORTANT MESSAGES WITH ADS.
Apple spent a series of appealing Instagram advertising to reinforce the new value propositions linked with the new iPhone X when it debuted recently. Apple was able to instantly amplify their message with the ad, which is identical to this one, without having to rely solely on organic Instagram posts.
Content reigns supreme. It fuels our addiction to social media and can assist brands in growing and engaging their audiences. You must first identify your target audience before you can create amazing Instagram posts. Then, to gain a better grasp of what your followers like, consider employing Instagram analytics tools. Then make sure to develop unique and varied content that aligns with your brand’s objectives.