5 Strategies To Recruit Top Truck Drivers

When it comes to transporting commodities throughout the country, nothing beats the importance played by the trucks. Over 70% of all items transported across state lines are transported by trucks. It’s apparent that competent drivers are in high demand because of stable industry expansion and a positive prognosis for future demand.

5 Ways To Find The Best Truck Drivers

Propose An Attractive Offer

Many drivers quit their jobs because of low wages. Although driver compensation has increased significantly in recent months, many drivers continue to feel undervalued. It is more probable that your drivers will stay with you if you pay them competitively.

Investigate the services provided by various transportation companies. Then, confirm that the package you are giving satisfies industry standards. You can recruit more drivers by adding health and wellness benefits to a competitive package.

Define Your Organization’s Culture

No matter how big or small a fleet is, it’s common to hear about its “family culture.” This allows for more significant personal interactions between crew members, leading to the family-like atmosphere that many fleets claim.

This close-knit culture must be communicated when employing drivers. The best way to achieve this is through driver testimonials. More than anybody else in your fleet, potential drivers are more likely to trust the opinions of their colleagues when making decisions. Ask your current drivers to share their positive experiences with your fleet, which you can use to promote your business on your website and elsewhere.

Your company’s non-monetary perks, such as team building and employee appreciation, should be highlighted during the driver recruiting process. Non-monetary incentives may be necessary to keep competent drivers, even if a competitive compensation is essential in any industry.

Driver Education And On-the-Job Training

Driver training and education are crucial. New drivers have several advantages if their employer provides paid training or even supports them in acquiring endorsements. It’s become more difficult for drivers to get back on the road because of new technologies like electronic logging devices and dashcams, as well as continuously shifting legislation.

A well-established driver training and onboarding program may help new hires feel more comfortable to drive a semi truck. Get new drivers acquainted with the fleet’s internal processes before they start driving for the company.

Take A Closer Look At Your Recruiting Processes

Use the most current and cutting-edge methods to attract and acquire top talent. More and more, drivers are utilizing social media to research businesses, read comments, and form opinions about potential employers. It’s not enough to post job opportunities on your company’s social media pages. Your platforms should be filled with content that drivers will find engaging. 

As drivers are usually on the road, they will do job searches on their mobile devices instead of desktop computers. To alleviate recruiting limitations, it is essential to streamline the application process. Please make sure the applications are simple to use on mobile devices by making them as simple as possible.

Employ The Most Recent Digital Marketing Tools And Job Boards

There is no better way to find new drivers than posting a job on an employment portal. People seeking truck driving employment to utilize these job listings more than any other channel to locate job vacancies.

These platforms are always expanding and growing, getting more and more popular with users. Another good reason for your organization to be active on job boards is to attract qualified candidates. Including this recruitment tool may significantly increase the number of qualified candidates.

Thomas Editing

Tommy Wyher is the founder of Husky Marketing, a digital marketing and content creation company. Wyher has worked with a number of Fortune 500 companies