5 Key Components Of Crafting A Business Plan

Everyone knows that launching a business is not for the frail-hearted; you need to go out of your comfort zone, like quitting your 9 to 5 job, to pursue being a full-time entrepreneur. Besides, there are risks you need to mitigate along the way. Before you get your business off the ground, planning is necessary, which is when a sturdy business plan comes into the picture.  

A business plan serves as the blueprint of your business; it guides you, your staff, and fellow business partners on how to run the business smoothly and successfully. This plan also comes with more purpose, such as presenting it to other capitalists and investors if you’re seeking to get more funding or acquire new business partners. Fortunately, a business plan template is available to organize your business aspects.  

To start, get familiarized with some of the necessary components in a business plan:    

  1. Business Description   

One of the must-have components in a business plan is the business description. This allows you to describe your business briefly and what you sell here. If you’re engaged in selling tangible products, provide details about your manufacturing process, the availability of materials, inventory management, and fulfillment.   

Business plan over financial charts

As for rendering services, describe the value proposition of your services and the kinds of services available in your business. List your business relationships, including partners, vendors, suppliers, etc. Additionally, enumerate the properties and assets related to the company, as well as the legal structure of your business.   

  1. Defining Strengths And Weaknesses   

You must constantly evaluate your strengths and weaknesses so your business can move forward. However, this is also crucial in opening a business’s beginning stage. Thus, list all your strengths and weaknesses, and it’s best to be objective with this process. Get rid of all biases and try to be honest about them. This allows you to compare your brand with other competitors open-mindedly.  

The strengths you uncover are internal, positive aspects of your business that you can control. On the other hand, your weaknesses are also controllable but need more strategies to improve them. By assessing both factors, you’ll be able to tell how your business can leverage your strength to compete fiercely in the market. You can also pinpoint your weak points and improve them so they won’t threaten your business in the long run.   

  1. Target Market   

Conducting a customer analysis is a crucial step when launching a business. This is one of the focal points in the business plan where you assess the company’s customer segments. You should be able to spot which target market, niche, and audience to serve your products and services. Those products and services must then meet the customers’ needs in a way that makes them willing to pay.  

When deciding what target market to sell to, you’ll have to consider different niches, geographics, and customer segments. You can get as general as targeting females or males, but you should also go into specifics like targeting baby boomers, Gen Xers, or millennials. Study your target market, and it will lead to studying more of the smaller segments in each niche.   

Different segments have different needs, too, so choosing the right customer segment will greatly affect the type of business you run. Likewise, consider your target customer’s demographics and psychographics. This will help you understand and tackle more of how they behave and their purchasing behaviors.   

  1. Marketing Strategies   

This next item on the list is where the exciting parts usually happen. You’ll need a lot of creative juices to think of marketing strategies that will boost your business. Moreover, you must develop a marketing action plan to implement your business idea. This includes all the marketing strategies that are unique and creative so you can compete actively against the competition.  

Creating a marketing strategy means driving traffic to your site, sales channels, social media accounts, and other platforms. You should also maximize using conventional and digital marketing strategies as they can positively impact your business growth. However, each strategy comes with a cost, so ensure you have enough budget for your marketing plans. These details should be included in your financial business plan.  

  1. Financial Aspects   

The financial statement is one of the final elements of your business plan. Without this, it can be difficult to push your business operations because you’ll need a guide that will tell you how much you can afford to spend. Having the financial aspect at the end of the business plan is appropriate. After all, it determines the viability of all the strategies and plans mentioned beforehand.   

The financial statement consists of diverse numbers and a few explanatory words. Explain the key assumptions and how each one was determined in plain English in your financial plan. It should be understandable and simplified enough for business investors to decipher it easily.   


Business plans don’t have to be complex and difficult; they’ll be good as long as you include all the nitty gritty details in understandable ways. This plan can support and assist you whenever you need something to help grow your business. It serves as everyone’s guide in pursuing business goals, and you can also use it to generate more investments from third-party investors. Hence, continue modifying your business plan as you move your business forward.

June McGown