5 Creative Marketing Ideas to Attract Clients to a Law Practice

The mission of a law practice is defined by what it values and the ways it exists for clients. A responsible law practice will make it perfectly clear how it can help and serve its clients. Websites should consist of the right colors, logos, and fonts that are consistent throughout every page. Social media sites should also convey the same branding and messaging. The following five marketing ideas can help bring new business through a law firm’s front door which is vital in keeping a law practice open and actively growing.

1- Provide Convincing Social Proof

Law firms can build client trust by listing certifications and awards. Firms can also feature information that shows the law firm is part of the state bar, or how active it is in specific organizations on the national or local level. On the “About Us” page they can easily reference some of the cases in their portfolio. Videos of the law firm can also have a positive effect on clients and can influence their opinions.

2- Share Attorney Bios

On the firm’s website, attorney bios can make a positive impact. A good practice is to feature their picture along with a short biography. People like learning about lawyer qualifications and knowing what they look like. The whole idea is to create a professional website with SEO marketing features that can propel the website to the top of search results due to increased traffic. A law firm should also conduct thorough research to find out what type of services their competitors offer as well.

3- Host Webinars and Workshops

People have a lot of interest in legal issues. Depending on the firm’s legal services, they can offer webinars online or workshops that people can attend. This can position attorneys as legal experts in their field. During workshops, Lawyers at the firm would have a chance to interact with potential clients.

4- Collaborate

There are a lot of business professionals that law firms can collaborate with. These can include financial advisors, real estate agents, and even local businesses that can refer new clients. These professionals can act as trusted referrals. A law firm, in return, may be able to provide legal services for its trusted network. It can be a win-win for everyone in the network.

5- Create a Podcast

With a podcast, law firms can cover a lot of ground discussing legal topics. They can even invite other legal experts for interviews. A podcast is a very effective way to establish expertise and trust with potential and current clients. A podcast can also help law firms build up a community among people who share legal interests. This very community can also become a strong source of referrals.

Attracting new clients allows for a number of creative approaches that blend SEO and media strategies. Law firms have a responsibility to know more about a client’s needs and the legal services that match. Great marketing ideas, and implementing those ideas, is the key to success. Creative marketing can help law firms connect with clients online and face-to-face.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.