4 Ideas to Help You Start an SEO Content Strategy
When running a business, of utmost importance — whether online or brick and mortar — is attracting visitors to your company website. Whether you’re trying to build your brand from the ground up, or you’re trying to take your operations to the next level, you’ll need strong and meaningful SEO content that resonates with your target audience to earn and maintain the digital presence that your business needs to thrive.
According to the Search Engine Journal, the best SEO content strategy entails considering your organic search visibility, rankings, traffic and consistently developing optimized content. If you’re launching your content strategy or working to strengthen any existing operations, here are four ideas that will help you get results.
1. Determine and Define Your Goals and Mission from the Start
Before you start your first blog post, or hire someone to do it for you, determine and define your content’s mission. For most business leaders, the goals and mission include creating a clear digital presence with an authoritative but friendly voice. But to break it down even more, determine your target audience, their pain points, and the type of content you’ll need to produce to attract, engage and keep them on your page.
2. Define Your Target Audience
This idea works in tandem with defining your goals. An essential part of your goals is to reach the right people who want, need, and will buy your products or services. Without knowing your target audience, a successful content strategy will elude you time and again. As you get to know your audience and their needs, you can create consistent content that resonates with your customers and leads. When your audience understands you’ve taken the time to know them, you are setting yourself up to foster strong, long-term relationships that frequently result in sales, return business and brand loyalty, and excellent word-of-mouth advertising.
3. Do Your Keyword Research
While high-quality content is the overriding goal — and “keyword stuffing” has long been retired by Google’s algorithm — you still need to conduct some keyword research. Google does look at quality keyword relevance and usage as part of a strong piece of content. Keywords still reflect what your target audience is thinking about when browsing your blog. When you use keywords wisely, they work as tools for your business and clues for your readers.
4. Produce High-Quality Content
Once you have the rest of your strategy set and in place, producing high-quality content becomes easier and more natural. With a strategy and an SEO content strategy partner, you’ll understand the customer journey and competitive landscape in a whole new way. When done well, your content strategy will help position your brand to form the foundation of your marketing momentum, improve your digital presence, and potentially lead to increased revenue.
Launch Your SEO Content Strategy with Confidence
Content marketing and SEO practices go hand in hand, hence the need to develop and strengthen your SEO content strategy. By defining your goals and audience, finding natural ways to incorporate keywords, and producing high-quality content, you’ll soon find your content moving up in the rankings, attracting new business, and offering sound financial returns.