3 Reasons Why TV Commercials Benefit Local Businesses

Business marketing works best when you utilize multiple tools to spread the word about your company. As a local business, you’re often competing with much larger corporations, and you might need to launch several kinds of advertising campaigns to maintain a competitive edge. While online marketing methods will work, it’s also important to explore how traditional forms of advertising can leverage your business. Choosing to run TV commercials offers several important benefits for local businesses that are worth considering.

1- Generate Targeted Brand Awareness

If you take a moment, you can probably name several big brands that are competitors in your company’s industry. Although you might not have the marketing budget as a global corporation, you do have the ability to use similar methods as they do to generate greater brand awareness. As a local business, focusing on geographic targeting is a huge priority. When you work with a professional advertising company, you can use TV commercials to generate brand awareness within a specific state, region, or country. Being able to send ads to people who will actually utilize your company prevents you from wasting funds on ineffective marketing techniques.

2- Establish Credibility and Trust

TV commercials have been running for decades, which tends to bring a greater sense of trust compared to online ads. If your local business tends to attract people from certain demographics, then you can choose to run commercials during times when they are watching. Working with a professional TV advertising agency provides you with access to a creative team that can help with script writing that builds credibility with your target audience. You can also use a professional spokesperson during your commercial to further reinforce trust among potential customers. When viewers see that your company can make and release television commercials, they’re also more likely to view it as a successful company within their local community.

3- Prompt Immediate Action

At the end of the day, the primary goal of most advertising campaigns is to generate action. People who are watching TV are often doing so during their leisure time, which is when they are more likely to act. Depending on your business, you might also be able to tap into their current interests to generate action. For instance, running a commercial for your local restaurant could prompt people to get up and drop in when you place the ad at dinnertime. Alternatively, you might opt to run an ad for your home repair company during the nightly news, when people might be reminded of the recent inclement weather. Advertising agencies are adept at using strategic timing and placement of ads to ensure that you get the highest possible response.

Getting the highest ROI on your business’s advertising campaigns is critical for its success. TV commercials tend to give a high level of results with minimal effort, time, and money on your company’s end. As you plan your next marketing campaign, remember that meeting the target audience where they are at and when they are most likely to act is easier with a carefully planned TV commercial with a strong call to action.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.