3 of the Best Digital Marketing Methods for Construction Contractors
If you’re in the construction business and are not fully invested in your digital marketing strategy, you’re making a huge mistake. People are more likely to look online before they look anywhere else when they look for a contractor. Word of mouth is all well and good, but we can’t think of too many traditional marketing methods that can beat online marketing in terms of cost efficiency and efficacy, which is why it should be a priority for you. Let’s take a look at some of the best digital marketing methods for construction businesses.
SEO and Content Marketing
SEO and content marketing are, in our opinion, the most powerful online marketing methods that you can use as a contractor. People who are looking for contractors are usually looking for information on certain subjects before they hire someone. If you manage to educate people, you’ll be able to show your expertise and convince some of these people to hire you.
Content marketing is about grabbing people’s attention and getting the right type of content in front of their faces. SEO is about optimizing your site’s results in search engines and is largely predicated on the quality of the content you spread out.
Building an SEO strategy is very complex, however. You can do a few things on your own, but there’s a point when you’ll have to hire someone. But if you’re worried that the investment is not worth it, know that SEO could end up bringing you tons of leads for free at a certain point. And you’ll get tons of local leads as well if you do local SEO properly. It will also boost your brand image.
PPC marketing can also be a very powerful tool for construction companies. PPC allows you to bid on specific keywords related to your industry or service and have your ad pop up on search engines when someone runs a search. You can also choose to have your ads displayed on relevant websites.
The best thing about PPC is that you will only have to pay when people click through. PPC ads also have extensions that allow you to display your phone number and let people call you directly or show some additional info about your business. This is a great tool if you’re trying to get leads.
YouTube is probably one of the most underrated marketing tools a construction company can use. Not only can you use YouTube ads to showcase your services exactly to the type of people you want, but just showing videos of you handling business can be more than enough to spread your brand and get you leads. Especially if you look like you know what you’re doing.
Digital marketing should be number one on your list if you’re trying to advertise your business on the cheap and efficiently. It’s much more efficient than many of the outdated methods most construction businesses use and is much more verifiable, so consider spending more time and effort on your digital marketing efforts starting today.