3 Growing Marketing and Branding Techniques That Can Jumpstart Your Business

Studies show a good marketing campaign should produce 5x return for each dollar spent. 

If your marketing campaigns are nowhere near that figure, it might be because you’re using outdated marketing tactics. After all, if you’re relying on print ads, many marketers wouldn’t be surprised to learn about your low ROI. 

Read on to learn about some of the growing marketing techniques that’ll help your business. Implement these tactics, and you should be able to improve marketing ROI without having to raise your marketing budget. 

Let’s begin!

1. Content Marketing

Content marketing refers to a marketing strategy that relies on content creation. This can include all forms of content, and there isn’t a specific rule in terms of how you should create the content. 

So, this can include something as advanced as a highly polished YouTube video, or something simple like a blog post that’s hosted on your site.

If you’d like to see some examples of ‘video content marketing,’ find big brands that have a presence on YouTube, and subscribe to their channel. 

That said, If you’d like to see a website that does a good job of creating content on their website, then see here

2. Influencer Marketing

Influencer marketing allows you to benefit from social media without having to build a following. That’s because, with influencer marketing, you pay someone that already has a large following, to sponsor your products. 

Success with this approach comes down to finding an influencer that has a good relationship with their audience. You can do this by reviewing the number of comments and likes associated with their content. 

You also want to make sure the influencer has a connection to your business. So, if you sell fishing equipment, it’s a bad idea to approach an influencer that only talks about World of Warcraft. 

3. Promote the Culture of Your Business

It might sound odd, but many businesses are experiencing marketing success by promoting the culture of their business. This essentially means that they publicly communicate the values of the company, as well as how they treat employees. 

One reason this produces results is that people like to buy from companies that adhere to the same values as them.

Suppose someone feels strongly about the environment. Such an individual will likely prefer buying from companies that promote sustainable practices. 

Promoting the culture of your business can also make it easier for you to attract top-level talent. 

After all, people will want to work for a company that has a mission they believe in. If you can attract these individuals, you can improve the quality of your teams, and this then improves the long term prospects of your company.

Will You Implement These Growing Marketing Ideas? 

The marketing world is always changing, and what worked yesterday, will not necessarily work today. But, if you use the growing marketing techniques mentioned in this post, you should be able to stay ahead of the curve. 

Of course, there’s nothing to say that these ideas will work forever, and they’ll probably stop working at some point. Thus, you must keep a vigilant eye on the marketing landscape so that you’re aware of everything that’s going on.

If you can do this, you’ll be able to strike it big, should you find a new strategy before your competitors do. 

Did you like this post? If you did, make sure you read some of the other content right here on our site!

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.