10+ Examples of Well-Crafted Email Signatures for Businesses (2018)

One of the most overlooked places to market your company is via your email signature.

I’ll be the first to admit, I did not have anything special in my email signature – outside of the normal stuff that you see  such as:

  • Name
  • Phone number
  • Email address
  • Website

It wasn’t until a few weeks or so ago when I received an email message from a fellow small business owner and blogger that a light bulb went off.  His email signature was one of the first things that jumped out at me. 

It included all of the basics – yet it had one key ingredient that my email signature did not – a very clear “Call-to-Action”.

Now..before hand, I was trying to figure out how to use Canva and other graphic design tools to add some spark to my email signature.

But….

After seeing his call to action in his email signature, I immediately started drafted up a new one using Wisestamp a very effective email signature branding tool that allowed me to add my picture, a call to action beneath all of my contact information — and links back to my Twitter and Facebook pages.

With Wisestamp my signature went from looking like this:  

Drab Email Signature
To this… in a matter of minutes…

Current WiseStamp Signature

Why I Love Using Wisestamp for Email Business Communications

  • My branded signature gets sent out with EVERY email communication that I send
  • I was able to easily add an RSS feed that links back to my blog posts
  • It is compatible with the majority of the major web based email programs such as Gmail, Yahoo Mail, and even MS Outlook.
  • There are some great email signature templates to choose from to create an email signature that in a matter of minutes.
  • It is one of the least expensive small business resources  that you can use to market and brand your business and build your online presence with ease!

 

10+ Examples of Well-Crafted Email Signatures for Businesses

To give you guys some additional inspiration for putting together well-crafted email signatures for lead generation and small business promotion, I have rounded up a list of 10 of the best email signatures for businesses that I have seen on the web (most of them created using Wisestamp).  Here they are:

 

1. Limehouse Creative 

Email Marketing Signature for Businesses
 

 

 

 

 

 

 

2.  Hillary Arrieta

Email Marketing Signature for Businesses Example 2
 

 

 

 

 

 

3. Steve Gutzler

Email Marketing Signature for Businesses Example 3
 

 

 

4.  Bill Faeth – Inbound Marketing

Email Marketing Signature for Businesses Example 5
 

 

 

 

 

 

5.  Chris Rodriguez

Email Marketing Signature for Businesses Example 6
 

 

 

 

6.  Tara Jacobsen

tara-jacobsen-Email Signature Marketing 7
 

 

 

 

 

 

7.  Maikol Akintonde

Email Marketing Signature for Businesses Example8
 

 

 

 

 

 

8.  April Vermillion

Email Signature Marketing 9

 

 

 

 

 

 

 

9.  Rex Weston 

Email Signature Marketing 10
 

 

 

 

10.  John Smith ( Ficticious Example)

Email Signature Example 10
 

 

 

 

 

 

11.  John McKenzie (Realtor)

new-email-sig-josh

 

 

 

 

 

 

How to Create An Email Signature with Wisestamp

To create an email signature with Wisestamp, you can follow this step by step tutorial and guide…

Step 1:  Head over to Wisestamp  and sign up for an account.

Wisestamp

Step 2:  If you are a solopreneur, click Claim Your Free Signature. If you have a small team, use the Wisestamp for Business

Step 3:  Under Signature Details, choose a template and color palette to match your brand, then start adding your business details.

Wisestamp Signature Creation

Step 4:   Scroll down to add your Photo, Social Media Networks under the “Extras”.  This is one of my favorite features that I love about Wisestamp.

Extras include, your latest Tweets, latest blog post and more.  This makes marketing and branding that much easier!

WiseStamp Extras

Step 5:  Save your email signature.

Step 6:  Under My Signature > Assigned as Default > Click Add/Change

Add Change

 

Step 7:  Under Signature Settings, add the email address that you want to link to your Wisestamp Signature.  Then Save your changes.

 

Wisestamp Signature Settings

Why You Should Use a Branded Email Signature for Business

Now that you’ve seen examples of email signatures for businesses, here are a few main reasons why you should be branding your email signatures:

Here’s why: 

#1:  To Promote your Business with EVERY email that you send.  Think about it for a second.  You probably send tons of emails every day to different people right?  So, as you are sending out emails everyday if you take time to brand your email signature with different offers, this gives you a way to promote your business via every email communication that you send out.

 

#2:  Grow your social media following.  Adding social media icons to your email signature gives the folks that you send email communications to the opportunity to connect with you on social media…thus growing your social media following.

 

#3:  For Lead Generation and Product/Solution Awareness.  With a branded email signature many of the people that you are in contact with or even prospects that are not familiar with the products or services that you offer, your Email signature will make them “solution aware”. This means that you can basically add links to your services and product pages in your email signatures to promote them.

 

#4: It makes you look like a Business PRO. Branding your email signature makes your brand come across as professional and consistently brands your business with every email that you send out.

#5:  Its your businesses online business card (Yes REALLY) . Your branded email signature acts as your businesses business car”digital” business card that provides important information about your company with every communication that you send out.

 

#6:  Brand Consistency .  Just think, if you (and your entire time) use the same type of branded email signature, this reinforces your businesses branding with all of your email communications.

#7:  It’s FREE marketing and promotion for your business.  Think about the old way of marketing aka traditional marketing. This used to be expensive.

 

You would have to pay thousands of dollars to get the word out about your business by using expensive marketing and advertising methods. Now times are different and digital marketing has risen to the forefront.

Since digital marketing is more popular its never been a better time to put your email signature to use. This is why you should defintely take the time to effectively brand your email signature and put it to work for your business.

I hope that this post has been helpful to you and that these examples of email signtures serve as inspiration that you can use to update your current email signature.

I would also love for you to share this post with your friends and other fellow small business owners and entrepreneurs on Twitter, Facebook and LinkedIn. Thanks so much guys!      

Annika Bansal
 

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

Click Here to Leave a Comment Below 4 comments
MateoF

Amazingly, this is the 2nd time I’ve heard of harnessing the power of the email signature as a marketing tool, in the last two days alone. I guess it’s a thing, eh?

Great post, thanks for sharing. Here is a link to the first article I read on it – apparently companies are using it as a marketing channel.

http://relevance.com/turn-your-email-signature-into-a-content-promotion-asset/

Reply
Jonathan

I am having a tough time using icons for Facebook, Twitter, etc… it turns to HTML when sent or replied. I am using the MAC version of Outlook.

Any thoughts or experiences with this?
Thanks!

Reply
SmallBizSense81

Hey there Jonathan,

Sorry this response is late. Please check out this article when you get a chance. I have a pc so I am not well versed in Outlook for MAC. https://support.microsoft.com/en-us/kb/2455171

Reply
Devorah

This was very informative thanks! This link is from wisestamp, check it out! http://professionals.wisestamp.com/sellers/resources/attract-more-buyers-with-your-email-signature/

Reply

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