One of the most overlooked places to market your company is via your email signature.
I’ll be the first to admit, I did not have anything special in my email signature – outside of the normal stuff that you see such as:
- Phone number
- Email address
It wasn’t until a few weeks or so ago when I received an email message from a fellow small business owner and blogger that a light bulb went off. His email signature was one of the first things that jumped out at me.
It included all of the basics – yet it had one key ingredient that my email signature did not – a very clear “Call-to-Action”.
After seeing his call to action in his email signature, I immediately started drafted up a new one using Wisestamp a very effective email signature branding tool that allowed me to add my picture, a call to action beneath all of my contact information — and links back to my Twitter and Facebook pages.
With Wisestamp my signature went from looking like this:
To this… in a matter of minutes…
Why I Love Using Wisestamp for Email Business Communications
- My branded signature gets sent out with EVERY email communication that I send
- I was able to easily add an RSS feed that links back to my blog posts
- It is compatible with the majority of the major web based email programs such as Gmail, Yahoo Mail, and even MS Outlook.
- There are some great email signature templates to choose from to create an email signature that in a matter of minutes.
- It is one of the least expensive small business resources that you can use to market and brand your business and build your online presence with ease!
10 Examples of Well-Crafted Email Signatures for Businesses
To give you guys some additional inspiration for putting together well-crafted email signatures for lead generation and small business promotion, I have rounded up a list of 10 of the best email signatures for businesses that I have seen on the web (most of them created using Wisestamp). Here they are:
1. Limehouse Creative
2. Hillary Arrieta
3. Steve Gutzler
4. Bill Faeth – Inbound Marketing
5. Chris Rodriguez
6. Tara Jacobsen
7. Maikol Akintonde
8. April Vermillion
9. Rex Weston
10. John Smith ( Ficticious Example)
How to Create An Email Signature with Wisestamp
To create an email signature with Wisestamp, you can follow this step by step tutorial and guide…
Step 1: Head over to Wisestamp and sign up for an account.
Step 2: If you are a solopreneur, click Claim Your Free Signature. If you have a small team, use the Wisestamp for Business
Step 3: Under Signature Details, choose a template and color palette to match your brand, then start adding your business details.
Step 4: Scroll down to add your Photo, Social Media Networks under the “Extras”. This is one of my favorite features that I love about Wisestamp.
Extras include, your latest Tweets, latest blog post and more. This makes marketing and branding that much easier!
Step 5: Save your email signature.
Step 6: Under My Signature > Assigned as Default > Click Add/Change
Step 7: Under Signature Settings, add the email address that you want to link to your Wisestamp Signature. Then Save your changes.
I hope that these examples serve as inspiration that you can use to update your current email signature.
I would also love for you to share this post with your friends and other fellow small business owners and entrepreneurs on Twitter, Facebook and LinkedIn. Thanks so much guys!
EXCLUSIVE BONUS: Download My Free Email Signature Branding Checklist PDF