Your Guide to: Using Videos In Presentations

Videos are best used as part of a presentation, not instead of a presentation. When enhancing a speech, it’s not about trading your slide deck for visuals—it’s about how unique visuals can be integrated into your presentation to elevate your speech.

From 1984 to his passing, Steve Jobs used videos in all of his speeches and product launches — and think about how far video editing technology has come since then.

There is no denying the engagement factor of videos. Specifically, original videos are a great way to enhance any presentation. After all, with the help of a professional PowerPoint agency, you can now get videos created that distill your brand and its messaging.

If you are looking to integrate video into your presentation, these are the main things you are going to want to take into consideration:

Pacing: You want to make sure your videos compliment your ideas — not disorient them— which is why presentation companies stress the importance of storyboarding.

If you are wondering how storyboarding will elevate your presentation, see what Stinson Design can do for you— a good PowerPoint designer will strategically use video to help with your presentation’s pacing and storytelling.

Length: A keyelement of video integration is the length of the video used. A video that is too short may not make the desired point, and a clip that is too long can lose your audience’s attention.

According to Ad Age, 30 percent of viewers lose interest in a video after 30 seconds, and 60 percent after two minutes.

Custom Made: Work with a presentation consulting agency that does everything in house — this way, you can rest assured that video content will be custom-made and catered specifically to your brand’s needs. This will distill your brand’s message and communicate your goals more effectively.

Animation:  Work with a presentation design company that will produce custom animated videos for your presentation.

Animated videos are an effective way to explain a complicated ideaor a sequence that can be harder to follow.These types of video are engaging, quirky, and bring a unique element to your presentation.

Your audience will thank you —according to Business 2 Community, in 2018 alone 85 percent of people wanted to see more unique video content from brands.

Quality:A blurry video will instantly discredit your speech and decrease the quality of your presentation. Audiences won’t get the full effect of the video and will instead be distracted by the pixelated imagery. Videos should be high definition and visually engaging.

That being said, videos should not only have quality visuals— they should also have crisp sound and appropriate background music. A PowerPoint presentation company that offers audio services will help to ensure that your video picture and sound quality are well matched.

Purpose: What is your video adding to your presentation? It’s essential for your presentation that your video servesa purpose — what is it saying?

A video should either make a point that you can audibly expand on or support a key argument you are making. Your video component should not be an aside —it should be integrated seamlessly into the presentation’s flow of ideas.

If you are planning to use video in your presentation, remember that just putting any video into a slide deck won’t do. A video that fails to make a point and lacks quality can discredit your presentation, whereas a properly integrated and constructed video can elevate an already great presentation.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.