Why Your Small Business Needs A Website

Most owners of small businesses tend to think that businesses are too little to develop websites for them, but that is where you go wrong. In this modern digital age, most of your customers are available online. People spend averagely six hours online per day. If you intend to grow your business and have a large customer base, you need them to find out information about your products at the click of a button. The internet is the most effective way to make this happening. If you’re still wondering, “Do I need a website for my small business in 2019?” Here are some compelling reasons why you do.

  1. Build credibility

Most customers trust businesses that have an online presence where they can also get to see the reviews of other customers. Having a Facebook or Instagram page is not enough. A website has information about your business, where customers can find the products you have to offer. Having your domain commands a certain level of respect to your brand.

Efficient marketing strategy

The traditional marketing methods are expensive and tedious. Websites, on the other hand, are more efficient and faster and reach more people than any other form of marketing. The internet has penetrated many areas of the world, thus exposing your business to millions of potential clients. If you have budget constraints in marketing, then online marketing is the best option for you.


Having a website makes you available to your customers 24/7, 365 days in a year. If they stumble upon something they need at 3.00 a.m. and your business has it, they have access to that information through a simple Google search. If you have an e-commerce shop, they don’t have to wait for morning hours to make their purchase. Click, click, and done. “Do I need a website for my small business in 2019?” Yes, you do.

Monitor business in real-time

The best thing about having a website is the ability to track your business performance through Google analytics. It provides you with statistics to show you how you’re business has progressed over time. The metrics include the number of visitors to your websites, the most visited pages, pages that need optimization, number of customers that come once and the returning ones. These will help you make necessary changes to make the site even more useful, which translates to improved business.

Improve customer relationship

Your customers are the center of your business and thus the connection you have with them can either make or break your business. Excellent customer relationship stems from customer satisfaction that leads to loyalty. Websites go a long way in helping small businesses achieve this through educative materials, addressing their needs and providing tailored services.I believe all these points answer your question. The internet is still growing and provides a lot of opportunities, especially for small business, to grow and be known. For more arguments for and against whether or not to invest in a website for your small business, read also the article “Do I need a website for my small business?”. There are so many tools and marketing channels you can take advantage of to take your business to the next level. Don’t be left behind, ride on the digital wave to success.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.