Why Packaging Matters in 2020

When people think about buying a product or service today, they often overlook the importance of packaging. They might even think that packaging is all but obsolete today. After all, many people buy everything they need online. In reality, packaging still matters in 2020. In some ways, it might even matter more than it did in the past. For those who are skeptical, there are a few important points to keep in mind.

First, packaging matters because of the presence of social media. In many ways, social media is the most important part of marketing today. In order for a business to spread awareness of its products and services today, they need to take advantage of social media. Sure, it is fine to create a profile and spread the word that way; however, it is also important for businesses to take steps to get their products and services onto other social media profiles as well. This comes in the form of outstanding packaging. It companies can create packaging that is going to stand out from the crowd, people will be tempted to share that package in new and creative ways.

One of the most popular methods comes in the form of something called an unboxing video. With the company’s logo and brand front and center, people will create an awesome video of themselves opening up the package, revealing what is inside. It is the suspense that makes this video popular. Therefore, companies need to create their packaging with this in mind. Companies that want to spread the word about their products and services need to create packaging that is going to be conducive to this type of sharing. This is one of the biggest reasons why packaging is so important today.

Next, the packaging is also important because it is the first interaction that many people have with the company and its products. With the right packaging, customers will be tempted to become repeat customers. At the same time, if the packaging is difficult to open or unattractive to look at, people are going to forget about the company and might not buy more products and services in the future. Businesses need to be cognizant of this fact and make every effort to make their packaging conducive to repeat customers.

Finally, packaging still matters because it protects its contents. Arguably, this is the most important role of packaging. The package needs to keep its contents safe from harm. This means resisting the bumps that are going to take place on the transport journey to insulation from extreme temperatures if required. Businesses need to think about what’s going inside the packaging. Then, they need to make sure the packaging can protect it.

These are only a few of the many reasons why packaging is still important today. Companies that are looking to maintain a competitive edge need to make an investment in their packaging. This is going to make a tremendous difference in the recruitment of new customers, inspiring loyalty.



Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.