What Are the Benefits of a City-Based Office Location?

Businesses which are looking to utilise an office for their operations would do well to consider the importance of office location. No matter the shape or size of the business, location can sometimes make the difference between success and failure, so finding the best office location should be a top priority for any business owner.

City-based offices offer numerous advantages to any business which operates within them, not least because of the variety on the market which are now available to hire or even purchase outright. Those owners/entrepreneurs looking to move into an office should carefully consider their desired business location, and how a city-based office may benefit them.

Why is Location Important for a Business Office?

It may at first seem as though choosing a location for an office is an arbitrary pursuit, given that location itself shouldn’t affect the internal workings of any given office. The truth is that different locations can actually have a massive impact on a business’s functionality and ability to operate in general.

Firstly, the local facilities and surrounding area will determine how much is available to employees in terms of places to eat and relax, as well as how accessible the office is. As such, location can have a huge bearing on staff happiness and retention, as well as numerous other aspects of the business.

One of the main reasons that cities are a prime location for offices is that they simply contain much more (other businesses, potential clients, amenities) compared to other locations, meaning that they can often serve the business’s needs more effectively.

Workforce/Clients

City-based offices are nearly always more advantageous to the workers and clients which frequent them. Since cities usually contain well maintained infrastructure, travelling to work is much easier, especially given that public transport is, for the most part, more reliable and more extensive in cities. They often contain a greater amount of housing options, as well as the ability to choose accommodation which is much closer to the workplace (potentially cutting out lengthy commutes).

They also give businesses access to a large pool of potential employees, which can be especially useful to SMEs which are constantly looking to grow and expand. Clients visiting a city-based office should find it much easier to find, which could help to facilitate better business-client relationships. There is also likely to be an airport either in the city or just outside, which can also help make business travel much easier (something which is becoming increasingly important in a globalised world).

It is also worth noting that there may be a much larger pool of potential customers/clients in a city, which could make it easier for a business to market its product/service and potentially boost profits.

Types of Office

Considering the impacts of business location is important, but it is also worth looking at office design. The best office design will vary depending on business requirements as well as the size and scope of business operations, and there is a wealth of different options available in this respect. Since cities invariably contain more offices than any other location, they also offer a much better choice of design, allowing business owners the flexibility to choose the right type for their needs.

SMEs which have a slightly lower budget for renting an office should find that there is an abundance of smaller, cheaper offices in cities, which contain the ideal facilities for their operations (it is usually more difficult to find smaller offices outside of cities). Small online startups/SMEs, for instance, are likely to need less space but could benefit greatly from a fast internet connection and decent ergonomic equipment.

Depending on which design is optimal for business operations, there are also plenty of ways to adapt and improve an office so that it serves the business’s needs.

Networking

It may go without saying that cities also facilitate effective business networking and offer SMEs the chance to grow at a faster rate. Depending on office location, there are likely to be numerous other businesses within the vicinity of any given city office, many of which it may be possible/beneficial to work with.

There may, for example, be an accounting firm near the office, which would make finding an accountant for the business a much easier task, as well as allowing the business and accounting firm to develop a close relationship (given the proximity of their offices).

City-based offices are undoubtedly a smart choice for any business looking to find the ideal location to base their day to day operations. They offer some of the best facilities and are often placed in prime positions which offer a wealth of business opportunities and access to local facilities.

Every business is different, though, so it is important to consider the factors influencing the location of a business and choose the right office for its unique requirements.

Adam Torkildson