Want a thriving freelancing business? Here’s 4 Great Tips To Help You Getting Started

Freelancing is the new age industry, completely transforming the digital world. Today, freelancers make up 36% of the population, contributing over 1.2 trillion to the U.S. economy. The most alluring part of this profession is the freedom to be your own boss, set your desired pay rates, and work around flexible hours at your discretion.

If you were thinking about starting a freelance business or beginning small with some minor projects, the time is now! Currently, there are about 60 million freelancers in the United States. This number is expected to rise to 90 million online workers by 2028. Every day more people are leaving the tedious lifestyle of the 9-5 workweek and creating a new life of freedom.

There are free online courses and tools to help you get started, like The Hectic Podcast™ with Darryl Kelly. Free resources like this podcast offer freelancers a weekly lesson to learn the top needs of the industry and how to avoid making costly mistakes when starting out.

This blog discusses the top 4 tips to creating a successful freelance business.

Find Your Niche and Define Your Services

Jack of all trades, master of none. A common phrase for people who do too much at once. The same concepts apply to freelancing and your potential success in this market. Become an expert in your field by focusing on one main niche.

Clients want to work with specialists that know more about a particular subject than anyone else. The services you offer will vary based on your specific niche. Will you offer blog writing, SEO, emails, landing pages, website content? Understanding one topic puts you in an authoritative position to supply high-quality information for your clients.

You can still do well as a freelancer writing about different topics, but you will thrive once you master one topic because you know it like the back of your hand. Think about it like this, who is more powerful? The one that practices 1000 different moves a day or practices a single move 1000 times? There is power in the perfection of your skills.

Create Or Upgrade Your Website

A professional website is a key to standing out in the market. The Hectic Podcast™ with Darryl Kelly discusses ways to brand yourself through an online portfolio with little-to-none start-up costs.

You can promote your services through your website and showcase completed projects. Website platforms like Squarespace or WordPress are the ideal places to start creating. If you’ve never used these platforms, it’s easy to learn on your own with tutorials or hire web freelancers to help you design a modernized and attractive site for a reasonable price.

If you already have a site and have finished some recent client jobs, consider refreshing your online content to your most current work. For brand new freelancers with no work experience, start small.

You can write guest posts for online brands, do small projects on freelance job boards, reach out to clients in your niche and offer services for testimonials. Posting positive testimonials will allow you to network and build the appeal for your work. Remember, this is a marathon, not a sprint. If you are brand new, sometimes you will have to offer low-price or free services while you build your portfolio. After your work is more established, you can start setting your own desired rates.

Develop a Client Strategy

To earn the revenue you desire, it’s important to set measurable goals and find high-quality clients. Developing a client lead strategy is key based on your niche and target demographic (the people who need and benefit from your services). You can use social media, do cold outreaches, or research businesses applicable to you and market your services.

Analytic tools are helpful to see who clicks on your site for more access to potential clients. The Hectic Podcast™ with Darryl Kelly talks about Hectic business developing tools that boost lead management, making more leads available to you for outreach.

To learn how to create a thriving freelance business, Listen to The Hectic Podcast™ with Darryl Kelly.

The Hectic podcast with Daryll Kelly offers tips and conversations with the greatest freelancers and independent creatives of all time. Learn from world-renown business owners and entrepreneurs as they navigate the challenges and rewards of the freelancing world.

Hectic provides:

  • Up-to-date trends and knowledge clients look for
  • Tools for inspiration.
  • The best ways to achieve success in this growing industry.

Professionalism and fun combine in this podcast to teach freedom, growth, success and journeying hectic ways of life.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.