A Game Plan To Take Your Social Media Marketing To The Next Level
Marketing is the method by which you introduce people to your product or service. Generally, you pick a product or service that you wish to provide first. Then, you research the demographics of the segment of the population that will respond favorably to your product or service. The last thing you do is devise a combination of brand identity and advertising of various kinds that appeals to your target demographic. As an example, if you’re an endurance coach, then your target demographic will be athletes, including subcategories based on the people’s chosen sport or activity. You wouldn’t tout the benefits of having an endurance coach for North American football to people who do triathlons, and vice versa.
The Popularity of Social Media
The social media are today’s version of the telegraph. People use these media, such as Facebook, X, Instagram, Tik Tok, and others, to communicate with friends, family members, and business associates all over the world. In fact, it’s difficult to imagine a world without all of the available social media. The chief idea behind social media marketing is that, because people are glued to their devices all day long, those people can’t help but see ads and other marketing.
The algorithms in the programming of each social media platform use people’s browsing history, search history, and even the words that they use when communicating to get an idea of the person’s preferences and needs. Thereafter, companies use their own software to analyze the data they gather to determine both the demographic that likes their stuff and how well that information matches their own target demographics. If the group that actually likes their stuff is different than their target, then it behooves them to change their target to match the reality of the marketplace.
This social media marketing has one gigantic advantage over other marketing strategies. The tracking and projecting software these companies, including social media companies, use can be fully automatic. The programs can send the accumulated data “back home,” as it were, and other software can adjust the visibility of the company’s products, services, or both so that “the right people see it.”
How This Applies to Endurance Coaches
Most endurance coaches who operate alone become the “companies” of the previous examples. Though they don’t generally have huge banks of computers and armies of big data analysts on their team, they can rely on the software of the social media companies to reach the athletes they want to reach. “Joe Blow the Triathlete” will search for things, read about things, and spend time on websites about things that will support his athletic pursuits. If you compose your website with the right kind of search engine optimization, not only will you show up in the top results on whichever search engine Joe uses, but you will also show up in the banners on Joe’s social media. When Joe needs an endurance coach, then you’ll be one of the ones that he remembers. The best part of all of this is that you don’t have to monitor this actively. Joe will see your ad anyway, and because you’re not hovering over your marketing, you’re free to concentrate on other, more important aspects of your coaching business.
