20 Simple Tips for Branding Your Business Online

The internet is a great place to start and build a brand. In fact, with the help of social media platforms like Facebook, Twitter, LinkedIn and YouTube it’s much easier and inexpensive to brand your business these days.

Take for instance YouTube star Michelle Phan Michelle starting posted makeup tutorials videos on YouTube and has amassed more than 6 million subscribers.

Michelle now reportedly makes millions of dollars a year due to her YouTube Channel and has now has her own makeup line, book deals, and more. (This lady is ballinnnn)

Tips for Branding Your Business Online

If you are trying to find tips for branding your business online, here are 20 great ones from some of the webs best websites, blogs and entrepreneurs:

  1. Launch your platform online with a blog or website –  (JeffBullas.com)
  2. Create a standout logo (Lara Sherman)
  3. Create a branding email signature as an ending to your emails with your company’s logo and information. Create an interesting mix of content to earn the mindshare and trust of your brand needs (Barry Feldman)
  4. Use social media to market your brand online (Nerdwallet.com)
  5. Be persistent in finding and targeting your niche (Inc.com)
  6. Give your brand a voice (Search Engine Land)
  7. Leverage video marketing (Kay Green)
  8. Make Sure Your Customers Know the Face Behind the Product (Caron Beesley)
  9. Add credibility with customer testimonials (Forbes.com)
  10. Build relationships with authoritative sources that provide brand reviews (Tweakyourbiz.com)
  11. Speak to your customers with a consistent tone of voice. (Marketingdonut.co.uk)
  12. Utilize Online Brand Management Tools (WebDAM)
  13. Make your online branding interesting and fun to read. (Smallbusinessadvocacycouncil.org)
  14. Keep your brand consistent (Moneris.com)
  15. Keep your online information current (Yellowpages.com)
  16. Develop a memorable tagline that expresses who you are and what you do (Leslie McKerns)
  17. Take Advantage of Word-of-Mouth Marketing (Markethealth.com)
  18. Ensure your brand is associated with credible sources (Brandlective.com)
  19. Remind Your Customers about Your Brand (Zopim Blog)
  20. Fully integrate social media into your site (Forbes.com)  

3 Free Tools for Online Branding

  1. Wisestamp (aff link) – the email branding tool
  2. Hoosuite (aff link) – the all in one social media branding and automation  resource
  3. Google Alerts – can be used to notify you via email when your name or business is mentioned on the web

Cheers and Happy Branding all!

Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

Click Here to Leave a Comment Below 3 comments

Hi Annika! This is a great post! I have a quick question about Hootsuite that you mentioned in the article. Is it possible to measure audience growth with it? Or maybe there are other better tools for this task?

Gideon Agware

Starting a small business can be diffcult. One need good and quality ideas if they wish make their small business bloom. The ideas you gave are interesting and i would like to try them out. I have created a blog for my business. My research for ideas to start my small business has brought me to your blog today and i must confess, you have great writing skills. I have left some very inportant information in the link below.

Taylor Scrybe

Hi, Annika .One thing that really accelerated my business was having a business coach! I use Lisnic to connect with mine and would definitely recommend joining the platform if you are looking to scale a startup or small business!


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