The Role of Education in Launching Your Own Business

The US Census Bureau estimates that nearly 4.4 million businesses start every year. In 2022 this figure was the highest, with as many as 5 million business applications seen in that year.

However, not all of them stick around. Research from the US Small Business Administration shows that 70% of new businesses fail in their first two years of inception.

Starting your own business can be daunting. Not only do you have to find a good idea, but you also have to figure out how to get it going. One of the best ways to learn how to launch and grow your own business is by getting the right education in your area of entrepreneurship and business management.

Here are some ways that education can help you launch a successful company:

Developing a Business Plan

A business plan is a comprehensive document that outlines the goals of your business, strategies for achieving those goals, and any potential obstacles you may encounter along the way. It’s an essential tool for any entrepreneur looking to start their own company, but developing one can be challenging, especially if you don’t have much experience in the field.

Specialized MBA programs designed for specific fields will give you deep insight into your area of interest. Taking these courses will equip you in your entrepreneurial journey. 

For example, MBAs, such as sports business, provide entrepreneurs with the knowledge and skills necessary to develop a comprehensive business plan in the sports industry. These programs offer specialized coursework in areas such as sports marketing, finance, and management, which are essential for success in the sports business world. 

By learning about the unique challenges and opportunities of the sports industry, entrepreneurs can create a tailored business plan that addresses market trends, consumer preferences, and competition. 

By combining practical business skills with specialized knowledge of the sports industry, an MBA in sports business can equip entrepreneurs with the tools they need to create a successful business plan and thrive in the competitive world of sports.

Understanding Legal Requirements

Legal issues can be complicated and confusing, especially if you are new to running a business. According to All Business, an important task for a new entrepreneur is ensuring that their business complies with local, state, and federal regulations. These regulations may include:

  • Setting up your company’s mailing address
  • Establishing the businesses entity
  • Putting the agreements in writing
  • Registering your business name, etc

Business education will help prepare you for these matters by teaching about common regulations in different industries and how they affect businesses within those industries. 

For example, if you’re thinking about opening up an accounting firm, you must know what licenses and permits are required by state or local governments and whether there are any additional requirements.

Marketing and Branding

According to Forbes, business survival and growth are largely dependent on marketing. Marketing makes the customers aware of the product and, in turn, helps them make the purchasing decision. 

A recent Gartner Inc. survey showed that the marketing budgets of many industries in 2022 increased to 9.5% of their total revenue, which was a jump of almost 6% from 2021.

Business education can help you develop your business’s marketing and branding strategy. This can include identifying your target audience, creating a brand identity, and developing advertising and promotional materials.

Financial Management

Financial management is one of the most important aspects of launching a successful business. Understanding how to set up a business bank account, budget, and track expenses and revenue is key to staying on top of your finances.

Business education can help you learn these skills so that you can understand how businesses operate financially and what it takes for them to succeed.

Networking and Mentorship

Networking is an important part of any career but is especially crucial for entrepreneurs. 

Industry-specific business education can also provide you with opportunities to network with other entrepreneurs and business professionals. This can help you build connections, find mentors, and gain valuable insights and advice from experienced business leaders.

Staying Up-To-Date

Business education is essential for entrepreneurs launching new ventures, as it provides them with the knowledge and skills required to navigate the complexities of the business world. 

Staying up to date on the latest industry trends and technologies can be a challenge, but business education provides a solid foundation for understanding the intricacies of the market. It also helps entrepreneurs develop critical thinking, problem-solving, and decision-making skills essential for success.


The road to entrepreneurship is not an easy one. It takes courage, determination, and a willingness to take risks. However, with the right education, you can make it much easier on yourself by learning about business strategy and planning before taking the plunge into entrepreneurship.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.