The Pros and Cons of Telemarketing Outsourcing

When it comes to business, outsourcing is a tool that not enough companies add to their arsenal. While there are certainly many things you want to do yourself, there are also some parts of the business that can be outsourced to everyone’s benefit. Telemarketing is typically one of those areas. Of course, before you dive in, it’s important to consider the pros and cons regarding your specific needs to ensure that it’s the right choice for your marketing needs. Read on to learn more. 

The Pros

When you choose telemarketing outsourcing, you gain several benefits. Although every company is different, here are some of the perks that you will be able to consider:

  • Lower operating costs and overhead costs. When you aren’t running your own telemarketing team or call center services, you’ll find significant savings. Since everything is handled elsewhere, you’re just paying for the service. 
  • Fewer staffing needs and issues. Not only does someone else do the work, but they’ll typically also handle the related staffing and recruiting needs. This can save time, money, and hassle for you. 
  • 24/7 contact support for your customers without your needing to be available 24 hours a day. Call centers often allow companies to offer support around the clock at a fraction of what it would cost them to run a 24-hour staff in-house. 
  • Scalability and flexibility are ideal. With telemarketing outsourcing, you can grow your efforts or change campaigns and make sure that you always have the right people for the job. Even if you just need to outsource to get over a hump during the busy season, it can help. 

The Cons

The biggest disadvantages of outsourcing telemarketing are usually trumped by the benefits, but every company is going to have different needs. It will be difficult to find many objections for most businesses, but some people discover that outsourcing results in things like:

  • An inability to add that personalized touch to their marketing or customer service connections. Sure, you can recruit a reputable, personable company to do it for you, but the mere fact that you don’t handle calls in-house could be a turn-off for some customers in some industries. 
  • More spent on marketing campaigns, although this is usually balanced out by not spending the money on keeping the labor force in-house or having to purchase all of the equipment required for proper telemarketing in the 21st century. 
  • Less specific control over the interactions between agents and your customers or clients, although many companies record calls for this reason. It’s up to you to consider whether you want to entrust someone else with the work or do it yourself. 

As you can see, the pros of Florida telemarketing outsourcing services far outweigh the cons, for most. Unless you’re a major corporation with the ability to add telemarketing to your existing department stack, it’s usually better to find someone else to do the work. If you’re trying to save money and operate more efficiently, this could be the solution that you need.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.