The Direct Approach
Looking to wow potential customers and bring in those who are most likely to use your services?
Don’t just hope that your local newspaper ads and flyers catch their attention, market to them directly – show them why they need your services in their lives.
The direct approach can be seen by some as pushy, but the truth of the matter is that it’s not – it works.
Let’s say you run a skateboard shop in a fairly large town, through a direct approach – be it mail drops or targeted emails – you will be able to reach that demographic that will use your services.
So How Do We Find This Demographic?
Sometimes the customers that you should be targeting aren’t overly obvious – while there may be a very discernable outdoor store demographic, it might not be as clear with a local pharmacy for example.
You can locate your target audience using mosaic data, which breaks down populations based on a range of factors based on their interests and through your business online channels will help you identify your target audience.
Once you have an idea of this target audience, it’s time to start marketing to them directly,
There isn’t one set way to market directly, it may be through email campaigns or you may want something more personal, such as mail marketing.
Direct marketing allows you to send the message of your choosing straight to those that statistically show an interest in what you have to offer.
It provides you with the assurance that you are building your name and reputation within the right circles and not breaking the bank on impersonal marketing that doesn’t actually reach anyone.
After all, with VPNs and adblockers, Google and social media marketing can be missed entirely, the same goes with bulk emails going straight to a “spam” or “advertising” inbox.
Make sure that you get the right message to the right group of current and potential customers with personalised direct marketing that either pops up in their inbox or on their doorstep.
The Right Message
Make sure that your direct marketing is tailored specifically to your target demographic in order to increase engagement.
Going to the effort of seeking out a target audience and then directly marketing to them with bland material could actually have a detrimental effect on your business.
You want to give off the right message and show the potential customers exactly why they could benefit from your products or services.
Direct marketing can be a time-consuming process, from researching to putting together mailing lists, then content creation and then finally sending your material out.
It can take time away from your business and its other needs, resources too with printing and mailing proving costly.
Thankfully there is a range of direct marketing specialists such as CX Services who will carry out the whole process for you while making sure that your marketing is created as cost-effectively as possible.
It’s always worth investing in a direct link to your customer base with marketing that has been designed specifically to bring your targeted demographic into your business.