Six Tips for a Better Content Marketing Strategy

We all want the internet to make it easier for us to reach our audiences. Even though it is true to a certain extent, several small or medium companies constantly struggle to make the most of the internet. In this scenario, investing in digital advertising does is inevitable. However, at times, the smaller business does not have the money and resources to do so. So, what should be done? The best possible solution is to tap into the content marketing secrets. So, here we have come up with some of the most incredible ways to make your content marketing strategy more effective. Let us address them one by one. 

Have a plan

It is obviously a no-brainer, but you cannot succeed in anything if you do not plan. So, before you get into content marketing, it is quintessential to make your content more specific and content generation somewhat consistent.

As a business, you need to be aware of your company’s overall goal from the content, understand the purpose of every kind of content, and the kind of value it holds for your audience,’ comments Stevie, an educator who offers assignment help Adelaide services.

Once you research your audiences, you have a more precise picture of the kind of content you should write, and the content’s tone, and the platform where it should be posted. It is essential to understand that when you distribute your content, different platforms need different posting frequencies. For instance, Twitter requires several posts in a day, whereas, on Facebook, a single post a day works fine. 

Have a Content Calendar

After you have decided on the target and the platform for posting, you need to have a content calendar. With a content calendar, you can anchor the content with a precise focus on quality. This also helps you make the most of your content without being repetitive. With it, you can have an updated overview of what’s already posted. In short, your content calendar can help you with the two most vital things: 

  1. A detailed plan by time and date for the posts. 
  2. An editorial outline of the past posts and what you intend to post in the future. 

Be aware of your audience.

‘For a successful content marketing strategy, you need to bear two things in mind – your audience and your brand’s voice,’ comments Daisy, an associate who offers java homework help.  

If you aim to reach the younger shoppers, you can use social media to reach them, along with punchy language. However, if you target older shoppers, then your content strategy, instead, depends on building authority in the market.

With tools, such as Google Analytics, you can find out which content works the best with your audience. It also helps you know who is reading what, when, and where. Further, identify the content needs to target. It enables you to figure out what formats and topics your content must feature the most. 

Mix Up Your Content

Several brands and companies are caught up in the falsity that content only implies words. The content that you produce for your audience must be a good mix of video, images, and text. When you add variety to your content, the overall engagement improves. Consequently, more people engage with your content. This is quintessential for brands with a diverse audience base. Know that content is more than just vlogs and blogs. You can utilize content forms, such as: 

  1. Interviews with customers or industry leaders
  2. Case Studies
  3. Infographics White Papers
  4. eBooks
  5. Memes
  6. Social Media
  7. Checklists

Article length is essential.

See, when you are sharing information with your audience, the article length is vital. Typically, you can go with anything between 500-1000 words. When your article is short, it can hurt your SEO. On the other hand, if you produce a long-form piece, you may not have a high-impact, focussed, or tight idea. ‘If you feel the length of the article goes beyond your desired length, you can break down the longer article into multi-part series. This improves reader engagement and is great for SEO, too,’ comments Sonya, an online computer science tutor

Be focused on the quality.

When you have a specific publishing schedule, it may get tempting to fill in the calendar with several posts off the bat. This may seem doable if you have a whole team backing you to contribute to the writing and editing. Regardless, your prime focus should be on quality and not quantity. 

When you crank high-volume posts, it gets challenging to keep up with your strategy. More so, it is also challenging to find interesting topics routinely. Unfortunately, several brands seek refuge in writing about topics covered by many other websites on the internet. This won’t give your readers any value. 

You may believe that a topic is great if several websites have written about it, but understand why you would want to cover it again when it is already covered in detail. Pick topics that target your customer’s pain, and provide them with something they want to learn. This will help you give them a unique perspective and solve their problems. 

So, these are the six most important tips to better your content marketing strategy. Have more tips to add to the list? Let us know in the comments below. 

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.