Seven Low Cost Promotional Items Every Business Should Have in their Marketing Arsenal

Promotional products for your business don’t have to be flashy or expensive. Even in this tough economy, you can still promote your business using some of the following low-cost marketing products. Here are 7 low cost promotional items that small businesses should have in their marketing arsenal:

1. Magnets

Promotional Magnets

This is a simple and inexpensive way to advertise your business. Magnets can include your business name, address, phone number, and any other important information. And since most magnets end up on the fridge, you know your customers will be reminded of your business frequently.



While pens may be somewhat overused when it comes to marketing, they are a fairly effective product. Everyone uses pens, so this is a great way to keep your business in the minds of your customers.

3. Coffee Mugs


For the coffee drinker, this is an excellent product to promote your business. Most coffee drinkers have at least a cup of coffee in the morning, so that ensures he or she will be reminded of your business on a regular basis. By adding creative photo, business logo and some inspiration quotes, personalised coffee mugs make awesome gifts and great promotional items for your business.

4. Stationary

Small Business Stationary

Along with business cards, make sure that every other outgoing piece of correspondence is a good advertisement for your business. Make sure your stationary and envelopes have all your information, along with a logo and your website.

5. Calendar


A calendar is a fantastic marketing tool, because it’s another item that will likely be looked at and used every day.

6. Reusable water bottles

Reusable Water Bottles

Everyone drinks water – a reusable water bottle could be a great marketing tool, especially if it looks nice enough that people would want to carry it with them.

7. Apparel

Promotional Apparel

If you’re careful in the design, a t-shirt or hat could be an effective promotional product. Most people won’t wear a stupid t-shirt with a business name on it; however, a shirt or hat with a witty phrase or unique design might actually be worn. And then you have a walking advertisement for your business!

Happy Marketing!

Click here to learn more about other marketing strategies
Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

Click Here to Leave a Comment Below 5 comments
12 Budget Friendly Offline Marketing Activities to Implement in your Small Business | Small Business Sense

[…] Them; Wear them every chance that you get and ask your employees to do the same. Here is a list of low-cost promotional items that you should have in your marketing […]

Dave Whalley

Selecting the right promotional products for your business is quite hard especially if your a start up business owner but thanks to this article. Promotional products are cost effective marketing tool. Having your company name and logo printed on these items will surely boost brand awareness for your business. While customer’s constant use of these items guarantees a lot of exposure for your brand. For promo items from Australia you may also visit

Tim Yaotome

I find it great that you wrote a list of items that a company can have made in order to promote their business. Among these, I thought of getting several t-shirts and hats made to help my uncle with his bakery, since you said that letting customers wear them can instantly turn them into a walking advertisement. With that, I will look for a printing shop next week so that I can help make his business successful in his town.

Millie Hue

I like that you suggested reusable water bottles since everyone drinks water, so it would be a good marketing tool when people carry them around. I will suggest this to my sister especially that it would be useful for the type of business she wants to open. Her dream business is to have her own gym since she is a fitness buff which just makes sense that is why she wants that type of business. This will be a perfect giveaway to promote her future business ones she starts it.

Tori Raddison

I like how you said that everyone uses pens because I have a promotional pen on my desk as I write this. They’re always there and you look at them a lot. It’s a good way to keep your business in your customers’ minds.


Leave a Reply: