Seeking to Be a Social Media Guru? Here’s Where to Start

It doesn’t matter if it is a small cafe or a giant conglomerate, every business has a social media presence these days. They always need people to help them manage their online presence, and that is where social media consultancies come in.

All the work can be managed online, it doesn’t take too much capital and almost anyone can learn the necessary skills. It is also what makes it such a great baby boomer business idea.

If you are thinking of becoming a social media guru, here are a few tips that can help you get started:

Content Is King

You can use a lot of different methods to push your content online, but they won’t work unless the content you are posting is actually good.

People follow accounts they find interesting, not ones that solely promote a brand. You need to keep that in mind when you design social media posts for the brand. Look up different areas related to the business and plan fun content around them.

Of all your posts, around 20% can be promotional content for the brand. The rest should be educational or fun. Otherwise, you will find it very hard to create a good follower base for the business.

Use Hashtags

Do some research on how hashtags work. They are a great tool to increase your reach if you know how to use them correctly. Find relevant and specific hashtags related to the business and use them on all your posts.

Hashtags will help you reach people who are interested in your niche, but don’t use so many of them that your posts end up looking like spam.

Always Plan Ahead

Dropping off the grid and reappearing whenever you need to promote the business will make it difficult to maintain your follower count. Plan a content calendar and create topical content based on what’s going on in the world at the time.

It will also save you the headache of trying to come up with something new each time as you’ll already have a theme to go with.

Engage with Your Audience

Be very prompt with replying to comments and responding to queries. Invite them to engage with the page and stay consistent with your online presence.

Identify the subtext of your audience engagement to gauge what kind of content works best. There are a lot of analytical tools that will help you do precisely that.

Use this knowledge while planning your social media strategy. You will have a loyal and supportive follower base when you keep engaging with your audience members and take their preferences into account.

Parting Thoughts

Starting a special media consultancy is a great business idea for most people, especially since the market exploded during the pandemic. If you are trying to become a social media guru, it is important to understand how to build a good social media strategy.

The tips listed above will help you maintain a robust online presence and grow a loyal follower base from scratch.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.