Reasons why your WordPress site is Failing You

If you are concerned because you think that your WordPress site is failing you, then you are certainly not alone. There are so many reasons why your site might be failing you, but if you follow the below tips, then you will soon find that you are able to not only have a great site but also get a lot of traffic as well.

Your Site is Far Too Busy

One of the main reasons why your site might be failing is because it’s just far too busy. Think about it, at first glance, what does your site look like? Sites that are poorly designed are often full of different text and images. This won’t be doing you any favours and it may even be hard for your customers to know what you provide. With a lot of sites, there are usually special effects and over time these can become overbearing. So, what can you do about it? One thing that you can do is try and keep things simple in terms of your design and your layout. If you want your WordPress site to be effective then you need to tell your visitors what you have, so describe your product or your service. You should also tell your visitors what it is going to do for them as well. If your site isn’t doing this right now, then that means that you need to make a change.

Your Site isn’t Mobile-Friendly

If your site is not mobile-friendly in this day and age, then it’s safe to say that you are in big trouble. Statistics have shown time and time again that 52.2% of all sites generate traffic through mobile phones. If your site is not optimised for mobile use, then you may find that your users have a nightmare trying to navigate it and you may even find that your desktop site looks distorted when they look at it as well. This is the last thing that you want, so make sure that you look into responsive design. This is especially the case if you have a WordPress ecommerce site so do keep that in mind.

Your Site Isn’t Clear

Having a clear and concise navigation is one of the many key factors when it comes to a great site. There isn’t a single new visitor out there who wants to think about what the next page is actually going to provide them with. They should know from the name of the page alone, so you have to really look into this. Page navigation should be easy and if you are able to make it clear then you will soon find that you can increase your visitors and that you can also really get your site boosted on the SERPS too.

Your Site is Tacky

Your site HAS to be professional. Your site needs to give off a good impression and it also needs to reflect your company brand too. If it doesn’t then this could send major warning bells off for your customers and this is the last thing that you want. So what can you do about this? One of the few things that you can do is make sure that your logo is clear and that you have great content. Don’t buy a logo from the internet or even try and make one yourself. If you do, then you won’t be giving the best impression, and this will really work against you. Imagery is very important but if you use tacky stock images or even your own images that are pixelated or blurry then this won’t be good for your business at all.

Zero Social Proof

You might be able to shout about your great product all over your site but if you have no social proof then potential customers might not be taking you seriously. Simply saying that you are the absolute best is not good enough anymore, so you have to back up your marketing with some facts. This will boost your company’s conversion rate and it will also help you to stand out from the crowd as well. If your business has been around for a number of years, then you should really try and promote this as much as you can.

Your Site Is Too Vague

When anyone visits your site, they will probably have a goal in mind. They have to know more about what you are trying to sell and they also need to be able to get all of the information they need delivered as fast as possible. You should never make matters worse by making them work to find the information they need. If you do, then you will compromise your own sales, and this will hinder your progress overall.

Fabrizio VanMarcino