Prioritizing Client Comfort In Your Business Dealings
It’s easy to get caught in a trap where you prioritize the product or service that your business sells. In all of your preparation to create profit for yourself, branding in this manner tends to take over. But what you can’t forget is that on the other side of a sales funnel are people. And the more comfortable people are, the more likely they are to buy what you’re selling. So really, making sure that people are always at the top of your list when it comes to satisfaction will continually improve your sales conversions.
Think of this in terms of comfort. If a person comes into your place of business and they are too hot or too cold, your chance for a successful sale immediately goes down. The same goes for if you cannot figure out how to make them comfortable psychologically or with your body language. Recognizing that these things make a difference will go a long way to improving your sales figures. And lastly, since the world has gone digital these days, you need to know how to make a great first impression over video conferencing. Factoring in these aspects of client comfort will make sure that you are not preventing your products or services from selling themselves.
The Hot and Cold Factor
Let’s start with the idea of physical comfort in a room. The moment that someone comes into your place of business, they should be comfortable. This means if you live in a hot geographical area, you need to have working air conditioning. Or, if you are in a cold season, this means that your heating system has to be on point. Any physical discomfort moving from the outside to an inside area of a store means that someone will be distracted from your brand. Instead, they’ll be impacted by a desire to achieve temperature equilibrium. Don’t let this get in the way of your sales!
Psychological Comfort and Body Language
Next, there is the idea of psychological comfort and body language. As a salesperson, you should recognize the basics of body language. You can use this to your advantage to ensure that if people indicate that they are uncomfortable, you need to do something about that. Once that comfort is achieved, then you can return to your sales pitch.
First Impressions Over Video Conferencing
The world is a different place than it was six months ago, and much of this has to do with businesses’ requirements to have a digital first impression. Since the pandemic started, visits to physical locations have dropped dramatically. This means your website is a portal into people’s lives. And video conferencing is the best way to make an excellent first impression. If you’re not comfortable in front of a computer camera, now is the time to learn good video conferencing techniques. The return on your investment will be incredible.
