Outdoor Advertising is Crucial in Las Vegas— Here’s Why

Ah, Las Vegas. Also known as Sin City, Las Vegas is home to quite the vibrant scene. Anything from rows of massive hotels and casinos, to gondola rides, magical fountains, and some of the best entertainment the country has to offer. 

Home to just over half a million people, Las Vegas is mostly known to be one of the largest tourist spots in the country. With an average number of around 35 million tourists passing through each year, this city is by no means a quiet town. With the population that inhabits the city and the number of tourists it sees each year, you can imagine how important it is for businesses to be in this market when it comes to advertising. 

When looking into marketing and advertising options, there are many different directions you could go. There are so many markets to try and hit and so many angles to approach them from. It can be hard to narrow it down and figure out exactly what market is best for you and then figure out what the best way to approach them is. 

Well, Las Vegas is definitely a market worth hitting. It’s just a matter of figuring out the best way to reach the most people. Outdoor advertising is incredibly important when it comes to reaching this market. 

Outdoor advertising, also known as out-of-home advertising, is the act of placing ads targeted towards people who are outside of their homes. People tend to spend the greater majority of their time outside their homes, so it only makes sense to push advertisements in that direction.

Read on to learn more about how outdoor advertising is crucial in Las Vegas.

1. Las Vegas is Crowded

When it comes to outdoor advertising, you want your ads to be specifically placed in highly trafficked areas with high visibility. This ensures that the most people will see the ad, and you can get the best bang for your buck. For example, placing an ad on Las Vegas billboards is a fantastic way to reach people. These billboards are always strategically placed in perfect spots for exposure to tourists and locals alike. These billboards in Las Vegas have median impressions of almost 53 million people, and your ad will be rotated among 36 different locations across a four week campaign. It is easy to use the crowds to your advantage when it comes to outdoor advertising. 

2. Las Vegas is Visually Driven

It’s no secret that Las Vegas is over the top when it comes to the “wow factor”. The entertainment business runs rampant there so there always seems to be flashing lights, costumes, and the whole nine yards in every direction. This just simply means that people are more likely to pay attention to everything going on. They’re not going to want to miss a thing. That makes this the perfect place to experiment with more outdoor advertising. Transit ads are another ad platform that would absolutely thrive in this environment. Transit ads consist of several different types. Some examples are ads on the side of buses, tops of taxis, and backs of park benches. Others could be ads placed in subway terminals, or in airports. Obviously, for a place like Las Vegas the amount of people that would encounter your ad on a platform like this is insurmountable. 

3. People are Ready to Spend Some Money

It’s no secret that Las Vegas is a party town. People go there to escape normal life; gamble, party, or just simply enjoy some of the finer things of life. Either way, when someone is out looking to spend money or indulge, you better be right in front of them displaying what you have to offer. You just need to make sure your ad is seen by anyone and everyone. 

Any town or city with a high volume of tourists passing through is a great place to invest in outdoor advertising. Tourists are typically more observant of the surroundings than locals because it’s so fresh to the eye and mind. However, Las Vegas goes beyond this. Not only is it a major tourist spot, but it’s also an escape from the rigors of day-to-day life. It is an opportunity for change. There’s no better place for your ad to be than in front of people seeking change. If you want your business or brand to grow, it is not only beneficial to utilize outdoor advertisement in Las Vegas, it’s absolutely crucial.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.