Live Video: What’s Driving Demand?

Demand for live video content has skyrocketed in recent years. Traffic quadrupled between 2016 and 2021, likely in part due to the shift to virtual modes of interaction that the pandemic accelerated. Yet this growth is projected to continue: by 2028, global revenue from live video is expected to reach a whopping $184 billion. 

The revenue comes from a number of sources. Consumers are more likely to embrace live video content, especially given that visuals are processed 60,000 times faster than text by the human brain. Indeed, 58% of consumers are more likely to trust companies embracing live video. Businesses must also embrace live video in order to keep up with the shift towards a work-from-home model. 

Given already high adoption of video conferencing platforms such as Zoom, and the high projected growth, it appears that no time is better than now for firms to provide live video offerings. Yet many current providers have poor UI design, fail to meet privacy requirements, and perhaps most importantly, do not provide high quality, low-latency video. 

Firms must be choosy about the live video platforms they choose. Eyeson is one player that has overcome the aforementioned challenges to provide high quality, single stream live video content across a number of devices.

The power of nimble live video

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.