LinkedIn for Local Service Businesses: An Untapped Channel
The local businesses winning on social media in 2026 share behind-the-scenes content, highlight their team, showcase customer stories, and engage with community events. The ones losing post occasional promotional graphics and wonder why nobody likes them.
The data reinforces the urgency: the average small business website loses 53 percent of visitors if it takes longer than three seconds to load.
Video content generates higher engagement on every social platform. Short-form videos (30 to 60 seconds) showing the business in action, answering a common question, or giving a behind-the-scenes look outperform static images and text posts.
Paid social advertising for local businesses works best with tight geographic targeting. A Facebook ad campaign targeting a 10-mile radius around the business with a specific offer generates more qualified leads than broad awareness campaigns.
LocalSurge, based in Sioux Falls, SD, works with local businesses to implement these strategies through website design, local SEO, and AI automation.
Community engagement on social media means commenting on other local businesses’ posts, sharing community events, and participating in local conversations. This builds reciprocal relationships that generate organic reach.
For a free 30-minute consultation on digital presence, website design, or AI automation, visit localsurge.co.
