Is Your Business’s Exterior Less than Inviting to Clients and Customers – How to Spruce it Up and Attract More Business

While it would be great to think that a first impression doesn’t make or break it for businesses, the fact is that clients and customers can be quite fickle and that first impression is extremely impactful. Because of that, most companies realize the value in providing an excellent customer experience right from the start, but what they don’t always think about is that this also includes the exterior of the building. In reality, the exterior is what makes the first impression, and if it isn’t up to par it can leave a bad taste in prospective clients’ mouths.

Here we’ll take a look at how you can spruce up the exterior of your building and start attracting more customers.

Remove Overgrown and Dead Trees

One of the most important things to keep in mind when sprucing up the exterior is that you want to give the impression that the building is cared for. This shows pride in the business and helps to make it seem more attractive in general. A great place to start is by removing overgrown and dead trees and bushes that aren’t adding to the curb appeal.

If you are dealing with large trees, or a number of trees, it’s usually best to call in professionals. Take, for example, Davis Family Arbor Services, which specializes in Tulsa tree service including removal. The professionals have the proper skills and equipment necessary to get the job done effectively and safely.

Update Your Signage

Your signage should always act as the focal point for the exterior, especially if you have a stand-alone building that you aren’t sharing with other tenants/businesses. The sign should be easy to read, eye-catching, and shouldn’t be obstructed in any way. That may mean moving it to a more open spot or clearing away greenery that may be blocking it. You can also call more attention to the sign by using a spotlight that will illuminate the sign at night time.

A Safe, Well-Cared for Front Path and Doorway

There should also be a clear, well-cared for, and fully lit pathway that leads to the front entrance of your business. You don’t want people to have to wander around the building in search of an entrance that isn’t well defined. This will also help to prevent any potential tripping, falling, and slipping accidents.

If your business is located in an area that gets snow and ice, be sure to have it cleared off the pathways as quickly as possible, so as not to create a dangerous situation.

Plenty of Parking Available

Finally, you want to be sure that parking is plentiful, on-site whenever possible, and easy to access. It’s all about making your business as easy and pleasing to visit as possible.

Building a Whole New Image

By following these simple tips you’ll be able to spruce up the exterior of your building and create a whole new, very positive image for your company.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.