HubSpot Features Essential for All Kinds of Small and Enterprise Businesses

HubSpot is one of the leading providers of inbound marketing software for small and enterprise businesses. With features like email marketing, blog creation, CRM integration, and more, HubSpot has helped many companies grow their business. 

If you’re interested in learning more about what your future clients are doing today with HubSpot, then keep reading.


CRM is a highly competitive market. According to Demand Sage, CRM software is used by 91% of businesses that have more than 10 employees. Its industry was valued at 57.83 billion USD in 2021 and is expected to be 63.91 billion USD in 2022.

One of HubSpot’s core features is its CRM. This is a customer relationship management tool that helps you to manage your leads and customers. It enables you to keep track of your sales and marketing efforts, giving you access to all kinds of useful data about what’s worked for you in the past so that you can replicate it with future customers.

For small businesses who don’t have dedicated customer service teams or customer support software, this is a must-have feature that will help ensure they’re getting the most out of each interaction with their clients or potential leads. 

The CRM integrates with other HubSpot features like blogging, lead nurturing, and content creation. So if you’re already using these tools regularly, having them all available in one place will streamline your workflow even more than ever before.


Deals is a feature that allows you to track deals and sales. You can also use Deals to set up a deal pipeline, which will help you prioritize leads based on their value and likelihood of closing.

Once you’ve created your deal pipeline, the HubSpot Sales team will send emails out when it’s time for each stage in the process.


We’re going to talk about email because it’s the most important part of a marketing strategy. As per Oberlo, there are 4.3 billion global email users in 2022. By 2025 this will increase to 4.6 billion users, which is more than half of the global population. It is also estimated that almost 87% of marketers use email marketing.

Email is a great way to build relationships with customers and get new ones. If you’re just starting or have been in business for a while and want to take your marketing efforts up a notch, HubSpot is an excellent tool for email marketing.

Marketing Automation

HubSpot’s marketing automation tools allow you to track your marketing campaigns and manage your email marketing. It also offers automation tools for social media, allowing you to customize emails and track your website traffic.

This allows you to understand what works best so that you can improve these efforts in the future. With this feature, you’ll be able to manage all of your email templates from one place too.

Ads Add-on

Ads Add-on is a part of HubSpot Ads. A standalone advertising solution that’s built on top of the marketing automation platform. This add-on allows you to create, manage and optimize ads from within your HubSpot account.

AdWords has become the go-to platform for small and enterprise businesses looking for their first ad campaigns. However, with all its features and benefits, AdWords can be quite overwhelming for newbies, and even experienced marketers might find themselves overwhelmed at times.

That’s why a Hubspot-certified partner offers its customers a more intuitive way to manage their AdWords campaigns in HubSpot. They make managing your PPC efforts, from creation through optimization, easier than ever before through integrated workflow tools and templates.


HubSpot CMS is a powerful content management system that lets you build, manage, and optimize your website. HubSpot CMS gives you the power to create compelling experiences for customers on every device, from mobile to desktop.

HubSpot’s flexible platform allows you to easily manage your site’s style and presentation while allowing multiple users or departments to independently update content. 

It also offers advanced functionality like search engine optimization tools to help your pages rank higher in search results, marketing automation features that allow you to access customer data in real-time, and social media integration capabilities so that posts can be made automatically when something is published on the web (e.g., an article).

If any of these are important for your business growth strategy, then HubSpot CMS may be a good solution for all kinds of small and enterprise businesses alike.


HubSpot is the marketing and sales platform that helps you grow your business. The company has over 158,000 customers across more than 120 countries, including small businesses like yours.

This software enables you to manage all of your leads, contacts, opportunities, and cases in one place. You can also automate repetitive tasks to make sure nothing falls through the cracks in your customer journey and track how well everything is working for you in real-time by using dashboards and reports.

In short, if you’re a small or enterprise business owner, HubSpot is the way to go. It’s easy to use, it offers a ton of features that make your life easier and more efficient, and it saves you money on things like customer acquisition costs.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.